Wisen HR Kenya - Inbound Marketing Manager - Jobs in Kenya

Wisen HR Kenya - Inbound Marketing Manager - Jobs in Kenya

Are you experienced enough and ready to take full responsibility of inbound marketing strategies including social media, blogs and lead generation?

The ideal candidate thrives when being challenged and is enthusiastic about working in a fast-paced environment.

If you are eager to work with smart people to solve complex problems, then we are looking forward to hear from you!

Our client, a cloud-based merchant technology company, is recruiting for an Inbound Marketing Manager to join their team.

They are passionate about merchant automation and are looking for a great candidate to help them fulfil their mission.

Job profile:

An Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.

Duties & Responsibilities:

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, white papers, ebooks, reports, webinars, infographics, etc.)

Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition

Optimize marketing automation and lead nurturing processes through email, content, and social channels

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

Conducting

customer, competitor, and product research

Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

Propose new and improved inbound marketing campaign ideas

Key Requirements & Competencies

Previous experience in marketing management for 2-3 years

Excellent communication and interpersonal skills

Creative thinker and problem solver

Efficient organizational and time management skills

Data driven and research oriented

Proficiency in marketing automation and blogging software features
HTML/CSS, Adobe Creative Suite hands on experience is an advantage

How to Apply

Interested parties should send their online applications on or before 17th June 2019

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted.

For more information and job application details, see; Wisen HR Kenya - Inbound Marketing Manager - Jobs in Kenya

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