Wasoko Customer Insights Analyst Jobs in Kenya

Wasoko Customer Insights Analyst Jobs in Kenya

Position Overview:

We are seeking a highly motivated and experienced Customer Insights Analyst to join our team. This individual will own customer engagement surveys as well as competitive benchmarking in market.
The ideal candidate will play a crucial role in driving the success of our sales team by providing valuable insights and analysis on customer behavior, preferences, and trends.

Key Stakeholders:

Market Ops Department

Growth Department

Marketing Department

Other Senior Global Leadership

Responsibilities:

Data Analysis and Reporting:

Conduct a comprehensive analysis of customer data, sales metrics, and market trends to identify patterns, correlations, and insights relevant to the sales team.

Create and deliver regular reports, dashboards, and presentations that effectively communicate key findings, actionable recommendations, and performance metrics to various stakeholders.

Customer Segmentation and Profiling:

Develop and maintain customer segmentation models based on demographics, behavior, purchasing patterns, and other relevant variables.

Collaborate with the sales team to define customer profiles and personas, enabling targeted sales strategies and personalized customer experiences.

Sales Strategy Optimization:

Collaborate with the sales team to identify areas for improvement in sales processes, tactics, and strategies based on data-driven insights.

Provide recommendations on sales targeting, lead generation, cross-selling/up-selling, and customer retention strategies to maximize revenue and customer lifetime value.

Competitive Analysis:

Monitor and analyze competitor activities, pricing strategies, and market trends to identify opportunities and threats within the industry.

Translate competitive intelligence into actionable insights for the sales team, enabling them to differentiate our products/services and drive sales growth.

Collaborative Partnerships:

Work closely with cross-functional teams, including marketing, product development, and customer service, to share

insights and align strategies.

Provide support and guidance to the sales team by conducting training sessions on data interpretation, sales analytics tools, and customer insights.

Qualifications and Skills:

Bachelor's degree in Business, Statistics, Marketing, or a related field. A Master's degree is a plus.

At least 5 years of experience in a similar role

Proven experience in data analysis, market research, or business analytics, preferably in a sales-focused role.

Proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python) is essential.

Strong analytical skills with the ability to derive insights from complex data sets and present them in a clear and concise manner.

Familiarity with CRM systems (e.g., Salesforce) and analytics platforms (e.g., Google Analytics) is highly desirable.

Excellent communication and presentation skills, with the ability to translate data-driven insights into actionable recommendations.

Strong business acumen and understanding of sales processes and strategies.

Attention to detail and ability to manage multiple projects simultaneously.

Self-motivated, proactive, and able to work independently as well as part of a team

How to Apply

For more information and job application details, see; Wasoko Customer Insights Analyst Jobs in Kenya

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