UNICEF Digital and Social Media Management Consultant Jobs in South Africa

UNICEF Digital and Social Media Management Consultant Jobs in South Africa

The Communication and Partnerships Section requires the support of a Digital and Social Media Consultant to focus on emergency response related content (measles / cholera) and to improve the management and organization of UNICEF SA multimedia assets across various platforms, including the local ECM network and the UNICEF global multimedia WeShare platform. There will also be a focus on a measles immunization promotion campaign utilizing Meta credits for maximum impact.

This will support and improve the overall repository of SACO content to enable more effective and rapid content distribution both internally and externally, such as with media.
This work is an urgent need in light of the ECM platform becoming an increasingly indispensable tool and the need to better distribute UNICEF emergency related response content.

In addition, as UNICEF SA staff and partners continue to play an important role in community level work, this brings with it digital content and social media opportunities, the Consultant will be required to conduct two half-day social media training sessions with relevant staff.

How can you make a difference?

Under the supervision of the Communication Specialist, the Consultant is to build on UNICEF SA’s improving social media reach and engagement that is maximising both UNICEF’s role as a thought leader in South Africa and its presence at a community level, in particular related to localised and national emergencies.

Achieving this not only involves content gathering and social media production but also better content management for distribution and office wide social media training to improve engagement across the office and to reduce any potential reputational risk issues. There will also be a focus on a measles immunization promotion campaign utilizing Meta credits for maximum impact.

The consultant will catalogue and cohesively organise the UNICEF SA database of online internal and public-facing content, while keeping all UNICEF SA social media accounts up to date with relevant, engaging, and impactful content, with a focus on emergency related content and aligned to the UNICEF brand guidelines. The social media training will engage relevant colleagues to improve understanding and awareness about the importance of social media engagement and framing, including use of language.

Responsilbilities:

Selection of and uploading of images and video to the global UNICEF WeShare platform, including captions and relevant data. This should focus on both new and existing content that has not been uploaded and will involve an editorial process to ensure only the most powerful content is uploaded to the global WeShare

platform.

Conduct a measles/ routine childhood immunization promotion campaign utilizing Meta credits for maximum impact.

Uploading and tagging of all images and video content on the internal ECM platform. This can include a broader suite of content not necessarily uploaded to the global platform.

Management of UNICEF SA social media platforms, including regular content gathering, copy writing and posting across platforms (Twitter / Instagram / LinkedIn / Facebook / Tik Tok). Platforms should engage the public, stakeholders, and partners to highlight the issues impacting children, UNICEF and partners work in response and to represent the UNICEF brand.

Two half-day social media trainings for UNICEF SA staff.

Management of broader Communication and Partnerships Section ECM folder, including uploading relevant files and folders.

Updating and oversight of the UNICEF SA multimedia planner and log to ensure it’s up to date.

Outputs/Deliverables:

An up to date and accurate audio-visual repository of UNICEF SA-owned original/partner content

ECM up to date according to required specifications

YouTube channel updated with videos commissioned for the UNICEF SA platform, according to relevant programmes and priority areas.

Drafting of social media content and output guidelines for all UNICEF SACO social media accounts, aligned to UNICEF global requirements and designed to drive more traffic to the UNICEF SA website, working together with the webmaster.

Hosting a Social Media training session for relevant staff members – 2 half-day sessions.

Updating and management of UNICEF SA multimedia planner and log, as needed.

To qualify as an advocate for every child you will have…

A tertiary qualification Journalism, Media Studies, Marketing, Branding or International Relations

A minimum of 5 years of relevant professional experience

Social Media expertise, preferably in the news media industry

Demonstrable storytelling skills

Experience with UN / NGOs

Developing country work experience and/or familiarity with emergency is considered an asset

Fluency in English is required

Knowledge of at least one local language is an advantage

How to Apply

For more information and job application details, see; UNICEF Digital and Social Media Management Consultant Jobs in South Africa

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