Uganda Breweries Limited Marketing Manager – Beer Jobs in Uganda
Uganda Breweries Limited Marketing Manager – Beer Jobs in Uganda
Purpose of RoleDevelopment and execution of the company’s strategic marketing plans in Uganda so as to achieve its target volume, mix, market share, profit and brand equity objectives for the respective brand.
TOP Accountabilities
Coach and motivate the Marketing team to ensure that the people are of the highest quality and are committed to achieving the objectives.
Leads the development of the brand’s Marketing Business Plans.
Ensures brand positioning is clear, consistent & distinctive and champions the concept of Brand Equity in his/her brands
Updates best practice based on Diageo/DWBB world class benchmarks and leads/champions the principles of consumer insights in his/her department.
Utilizes data to anticipate competitive and consumer trends, assesses strategic implications, and optimizes business potential based on analysis and consolidates learning from marketing programs, identifies improved ways of working and champions their adoption within the business.
Leads the development of communication objectives and advertising ideas for the brand by leading the client/agency relationship, and challenges the agency to ensure best possible output on the brand and demonstrating insight in judging creative material, with a clear understanding of brand values, consumer motivation and competitive context.
Leads the development of sound packaging changes, which optimize the brand’s message and image.
Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
Demonstrates a fundamental understanding of promotional objectives/strategies. Challenges conventional approaches and thinking to develop better promotions.
Leads the development of sound pricing strategies, which optimize brand financials as well as consumer off-take. Has a strategic understanding of short and long-term pricing impact. Guides the strategic management of pricing for the brand across different channels.
Leads development of strategy for the brand. Is able to identify key trends for future areas of opportunity. Ability to effectively communicate
key knowledge /insights across the business.
Leads New Product Development as and when research calls for it to keep the brand vibrant and sensitive to changing consumer needs.
Ensures brand’s Marketing Business Plans are prepared on time and are aggressive and focused enough to achieve Brand objectives in the year.
Motivates Brand Managers to ensure excellence in quality of planning and execution, to achieve personal growth, and assist in their career planning and carries out succession planning.
Monitors and controls Marketing budget to ensure attainment of objectives, within allocated spend.
Ensures that the Milestone plans for the activities in the year are adhered to by convening a weekly action meeting where Brand Managers update the incumbent.
Recommends marketing strategy and annual budgets and takes all core brands decisions within the agreed strategy and budgets.
Ensure compliance with safety requirements at the work environment.
Qualifications and Experience Required
A Bachelor of Commerce or related degree or MBA.
Minimum of 7 years marketing experience in a FMCG environment, with 2 years people management experience.
Experience in marketing management, development and execution of advertising strategies and price and margin management are required.
Barriers to Success in Role (Optional)
Poor interpersonal skills/ people management
Inexperienced with Stake holder management
No Sales experience
How to Apply
For more information and job application details, see; Uganda Breweries Limited Marketing Manager – Beer Jobs in Uganda
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