Ubongo Learning Growth Hacker Jobs in South Africa
Ubongo Learning Growth Hacker Jobs in South Africa
We are looking for a Growth Hacker with experience in digital marketing to work collaboratively with our teams in South Africa, Kenya, Nigeria and Tanzania to grow the user base of our digital products (apps, ebooks, YouTube) and business to business service offering (Ubongo Impact). The ideal candidate has the ability to help us drive audience growth and retention through the development, execution and tracking of acquisition, sales and community engagement projects through different methods of marketing.
Responsibilities:
and e-mail distribution campaigns that build brand awareness and
drive product sales across multiple markets.
● Conduct A/B tests and analyse results to optimise your marketing
campaigns
● Own the SEO strategy and execution. Lead SEO audit of current assets
and recommend architecture, process and content improvements.
● Implement SEO, PPC and ASO (App Store Optimization Marketing) best
practices across all content
● Oversee digital media planning & buying process from campaign
initiation through final delivery of campaign metrics
● Execute marketing campaigns using 3rd party campaign management
platforms such as AdTech, Google DoubleClick Google Adwords
(SEM/Display/Video), Facebook, Twitter
● Responsible for keyword and ad copy builds, campaign
implementation, optimization, reporting and ongoing account
maintenance of Paid Search (SEM) campaigns.
● Track digital media campaigns, website analytics, and metrics on a
daily basis.
● Manage digital media budgets & billing for programmatic media and
other digital media-related costs.
● Gather, aggregate, and organize leads and customer data and work
with our marketing team to establish leads generation campaigns.
● Generate monthly, quarterly and annual analytics, audience
engagement, and campaign results reports and measure ROI, and
develop
● Stay familiar with the industry trends and competition, identify any
strategic opportunities.
● Analyse email campaigns to identify opportunities to improve
engagement.
● Analysing trends in growth marketing and making recommendations
to the business on new avenues to explore. Experiment and implement
new growth strategies to boost customer acquisition and retention.
● Designing and performing experiments to test the viability of new
growth strategies across all channels: social media, SEO, SEM, email
marketing, influencer engagement, PR, content etc
● Create viral growth through referral marketing and other growth
hacking techniques
● Establish methods and processes to ensure measurements and
experimentation can be done in a scalable and repeatable model
● Manage lead generation campaigns through various digital marketing
channels
● Drive new customer acquisition through email marketing, influencer
marketing, content marketing, video marketing, FB ads, etc
Requirements
but a bonus!
and website analytics
and can bid intelligently on keywords
real-world situations
How to Apply
Interested and qualified candidates should apply online by 13th September
For more information and job application details, see; Ubongo Learning Growth Hacker Jobs in South Africa
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