UAP Old Mutual Group Head of Marketing and Research - Faulu Jobs in Kenya
UAP Old Mutual Group Head of Marketing and Research - Faulu Jobs in Kenya
Our staff are our strength, today we work with some of the most committed and passionate staff dedicated to the mission of making a difference in the lives of the most vulnerable in the society; staff committed to the fundamental ideals of human rights that we so aspire to realize.
It is because of these dedicated staff that we have been able to advance human rights in Kenya, Tanzania, Uganda, South Sudan, Sudan and Rwanda.
In the course of doing these, we have lived our values of justice, passion, equity and equality, diversity, innovation, integrity, solidarity and collegiality.
We continually search for the most talented and brilliant individuals from around the Eastern Africa region to be part of our team. We pride in employing staff that are passionate, dedicated and are diverse in terms of nationality, gender and other backgrounds.
AfRO seeks a Finance Manager. Reporting to AfRO’s Resources Division Director, with matrix management within OSF’s overall finance team, the Finance Manager will ensure the day-to-day financial operations of the office. They will ensure the preparation of all budgetary and financial materials, including expenditure tracking and reporting, in line with all of OSF’s relevant policies.
They will provide financial analysis and advice for AfRO. They will work independently under direct and matrix supervision. The ideal candidate will be driven and proactive, with strong budget and finance accounting knowledge and must be comfortable working under strict deadlines and able to work on multiple assignments at the same time.
Responsibilities
Operational:
Faulu Brand Custodian – inside and outside the Bank.
Brand Positioning and Brand Promise development - working closely with the Bank’s Business Heads to strengthen the Faulu brand and enhance awareness to enable the Bank gain and maintain an edge in market share and strategic advantage
Ensuring brand standards are maintained across all customer touch points above and below the line, including banking branches, marketing offices, branded merchandise
Brand strength measurement – working with the Head of Research and Development to conduct annual brand equity and brand tracker surveys
Customer Value Proposition (CVP) development – working with Research Agency to conduct in-depth customer understanding to ensure the bank offering is optimised to meet changing consumer needs.
Customer segmentation and sizing, needs analysis, defining financial aspirations and mining of insights
evelopment of CVPS for the key customer segments based on research findings
Marketing Strategies development – working closely with the Head of Business Development and Managing Director to develop marketing strategies for the Bank and Bank’s products across relevant customer touch points so as to deliver business growth.
Drawing up of annual Marketing and Research plans in line with the wider Business Strategy
Communication strategies development and implementation of the same - liaison with creative agency and media team for top to tail brand communication – idea development and production supervision of marketing materials
Ensuring media investment is optimized using KARF data & leads analysis, and constantly audited using via 3rd parties such as Reelforge
Marketing budget and activity tracking to ensure positive Return on Investment
Internal Communication and Branding
Working with HR team to ensure staff buy-in to the brand and marketing campaigns – including staff branding, internal staff campaigns, desk top wall paper, e-signatures, event branding,
Production of weekly and quarterly staff publications that highlight key events / milestones within Faulu and the Old Mutual Group
Facilitation of all staff communication and memos – EXCO, Product and Pricing amends, Old Mutual Group memos
Facilitation of recruitment adverts
Customer Engagement strategies development –
creating opportunities for customers to experience the products and benefits of the brand within and outside of the branches.
Digital Assets custodian - Management of Faulu Website, Facebook, Twitter, Instagram and YouTube. Includes development of engagement strategies and content management.
PR and Media Relations – Working in liaison with the Old Mutual Group Marketing Team and PR agency to manage brand conversations in the media space – both analog and digital. Press Release writing to profile of the Bank, products and senior management in media. Speech Writing for Senior Bank Stakeholders.
Research – pre and post measurement, investigative studies to guide decision making.
Conducting financial sector research and financial needs analysis to guide decision making – eg positioning and pricing of the Bank’s products and services (ALCO)
Brand equity surveys, pre and post campaign surveys – briefing, questionnaire development, attending focus groups, analysis of findings
Conduct customer satisfaction surveys to help the Bank develop customer service guidelines that will result in customer delight and loyalty
Product Development – Needs analysis, design and testing of banking products (credit, savings and Bancassurance)
Actively participate in the development of the new products and improvement of the existing ones in response to the market and customer needs
CSR – Management of all Faulu CSR activities at global, branch and departmental level. Working with stakeholders of the Old Mutual Foundation to ensure objectives are met.
Management:
Budget Development - working in close liaison with the Managing Director and the Head of Finance to develop cost effective annual budgets for Marketing, Research and Public Relations. Daily management of the same.
Department Team leader - Establish effective systems, procedures and standards of performance for staff in the Department.
Team motivation and mentoring, on the job training/coaching for the team, score card tracking, leave management, supervision of daily business
Guide, lead and manage the staff in the Department in such a manner that promotes motivation, efficiency and a high degree of discipline in all activities
Member of Leadership Teams - EXCO, ALCO, RMC, attendance of quarterly Board of Directors meetings.
Collaboration with Old Mutual Group Marketing at various levels - Liaison with marketing teams at various levels – Kenya, OMA, OMEM and PLC for knowledge sharing and ensuring best practice for the brand.
Stakeholder Management – management of agendas for Old Mutual Kenya, OMA, OMEM, PLC visits / sessions to Faulu.
Good working relations and support to all departments in the Bank.
Bankwide AML, KYC & CFT
Monitor, on a continuous basis, all transactions to ensure that unusual and suspicious transactions are reported to the Money Laundering Reporting Officer (MLRO)
Implementing and enforcing the board approved AML, KYC & CFT policy in as far as is applicable within my area of responsibility
Requirements
First Degree in Bachelor of Commerce (marketing) or its Equivalent
Master’s in Business Administration or related field
Minimum of 5 years’ experience in management of a busy marketing function
How to Apply
Interested and qualified candidates should apply online by August 7th August 2019.
For more information and job application details, see; UAP Old Mutual Group Head of Marketing and Research - Faulu Jobs in Kenya
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