Training Institution Business Development & Marketing Manager Jobs in Kenya

Training Institution Business Development & Marketing Manager Jobs in Kenya

Location: Nairobi

Job Summary

Our client is a middle level training institution whose mission is to provide accessible high quality professional and academic training with emphasis on knowledge development and application of emerging socio-economic solutions.

It is committed to developing the human resource required for the management of people at the workplace in both the public and private sectors of the economy.

Our client core business is Human capital development through training and capacity building.

The College has ambitious plans to grow its portfolio business in non-academic capacity building programs in HR and business related areas.

It is in this regard that our client is now seeking to recruit a Business Development & Marketing Manager.

Reporting Date: 1st January 023

Key Outputs

We are looking to recruit a highly qualified, experienced, self-driven, dynamic and results-oriented individual.

Reporting to the Principal and supervising a team of marketing and sales people.

The Business Development Manager Will be Required to:

1. Program, design, development and Review (Executive programs)

Analysis of market trends and potential opportunities for executive training programs

Responsible for forecasting and demand planning for programs

Develop and review annual executive programs
training calendar

Work closely with Head of Programs to support in research and development of new products / programs.

2. Budgeting and Budget Control

Prepare, implement and manage the organization annual marketing and executive training budgets.

Liaise with Finance for optimal pricing of the programs

Preparations of return on investment for programs

Work closely with Finance to facilitate timely collection in line with trade agreements.

3. Marketing and sales Management

Develop and implement the organization Marketing Strategy

Undertake and drive aggressive marketing activities to increase demand for the Organisation’s Academic / Professional, Open and in-house training programs.

Carry out aggressive marketing activities to increase demand for HR Consultancy assignments that meet the needs of target clients.

Formulate market segmentation plan to increase geographical penetration and reach.

Manage Develop and measure marketing and sales team through regular appraisals.

Development of College and Programs promotional materials and resources.

Drive recruitment of students and conversion

4.

Brand Management

Development and implementation of branding/marketing materials to enhance visibility.

Develop and manage our organisation brand manual/Brand book

5. Advisement and Media Management

Management of digital, print, outdoor and electronic Media functions

Management of Public relations and Communication

Seek and build third part media endorsement

6. Partnerships and Linkages

Seek partnerships and linkages for business development

Work with CHRM partners for the success of partnership ventures

7. Management and Reporting

Coordinate the execution of executive trainings.

Manage the departmental staff

Timely submission of departmental reports

Key Performance Indicators / Measurements

Programs and products innovation and development Generate demand for our programs

Increased geographical coverage

Working capital management

Maximize value of trade investments

Effective internal and external relationships

Execution of business plans

Partnerships and Linkages

Qualifications, Competencies and Experience

Minimum of a Bachelor’s degree in business management with specialization in Marketing or related field

Minimum 3 years’ experience in a similar position at a training institution

Added Advantage: Professional qualification in human resource management

Experience in design and development of training programs

Excellent communication skills (verbal and written).

Self-motivated with a passion to succeed

Excellent organizational and negotiation skills

Team leadership and interpersonal skills

How to Apply

If you believe that you fit the required profile, email your application in confidence to talent@workforceafrica.co.ke and cc mary.wakabi@workforceafrica.co.ke on or before 20th December 2022 quoting the job title on the subject line and he expected salary.

Please provide your curriculum vitae, a working email address, day time telephone contacts, qualifications, experience, present position, current remuneration, names and email addresses of three referees.

Only short -listed candidates will be contacted.

Please note Workforce Africa does not charge candidates for job placement.

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