Tiko Social Marketing Support Jobs in Kenya

Tiko Social Marketing Support Jobs in Kenya; Tiko is seeking a social media agency to offer their Social Marketing Services aimed at increasing our brand equity and achieving key growth metrics. The agency will be responsible for driving a significant increase in our online community size, engagement levels, and self-enrolments from social media platforms. The campaign will focus on promoting our current offerings, including SRH (Sexual Reproductive Health offers), HIV Services, SGBV (Sexual and Gender-Based Violence), Menstrual Health, Skills Offer and Mental Health, as well as any additional offers requiring attention during this period.

The Agency is expected to deliver the following key tasks:

1. Comprehensive Content Strategy Development:


Objective: Develop a content strategy that:

● Increases brand equity and strengthens our relationship with existing users.

● Encourages Continuity and uptake of multiple offerings by Tiko Members.

● Highlights the new offerings: SGBV, Menstrual Health, Mental Health, and any other relevant campaigns during the contract duration.

● Ensures that content resonates with target audiences and is tailored to address our impact goals.

● Outlines clear KPIs for growth, including increasing online community size by 60%, digital engagement by 60%, and self-enrolments by 60%.

2. Growth and Engagement Strategies:

Objective: Outline clear strategies to:

● Increase the online community by 60% across all social media platforms (Facebook, Instagram, and others).

● Achieve a 60% increase in continuity of our offerings and uptake of multiple offerings.

● Achieve a 60% increase in digital engagement across our social media channels.

● Drive a similar 60% increase in the number of self-enrolments for individuals matching our impact targets via social media.

● Ensure strategies focus on increasing user interaction, using clear Call-to-Actions (CTAs), and frequently sharing self-enrolment instructions.

3. Digital Marketing Strategy Effectiveness:

Objective:

● Continuously monitor and adjust digital marketing efforts by tracking channel performance and userbehavior.

● Proactively align marketing efforts with the overall content strategy, ensuring the effectiveness of campaigns.

● Utilize tools to analyze performance and make data-driven recommendations to optimize engagement and self-enrolments.

4. Generation of Digital Resource Bank:

Objective:

● Create a comprehensive digital resource bank (e.g., infographics, videos, templates, etc.) that can be used across social media and other digital platforms.

● Ensure the resources are in line with the content strategy and can be repurposed to maximize engagement and shareability.

5. Content Creation and Distribution:

Objective:

● Manage all aspects of content creation, including copywriting, creative production, content calendars,scheduling, distribution, and amplification.

● Ensure that content aligns with Tiko Kenya’s mission and goals, maintains consistency, and drives
engagement.

6. Community Management:

Objective:

● Provide daily community management for all Tiko Kenya social platforms (Facebook, Instagram, and any emerging platforms).

● Respond to comments, messages, and queries promptly, ensuring continuous engagement.

● Escalate any crisis or negative sentiment to the Triggerise team in a timely manner.

● Audit social channels regularly to stay ahead of community sentiments and user feedback

7. Media Buying

and Campaign Management:

Objective:

● Manage paid media campaigns on social platforms, with a focus on increasing traffic and engagement.

● Identify ideal ad placements, locations, and times to maximize the effectiveness of paid campaigns.

● Ensure all media buys align with overall content strategy and deliver measurable results

8. Monthly Reporting:

Objective: Provide detailed monthly reports by the first week of each month, summarizing the following metrics:

● Growth in the online community size by 60% over the contracting period.

● 60% increase in digital engagement across platforms.

● 60% increase in the number of self-enrolments of individuals who match our impact targets via social media.

● Provide insights into any challenges, successes, and recommendations for optimization in the following
month.

Deliverables

●Content Strategy: A comprehensive plan detailing the content themes, key messaging, campaigns, and content distribution channels.

● Growth and Engagement Strategy: A detailed action plan to achieve the 60% growth targets for online community size, engagement, Continuation, uptake of multiple services and self-enrolments.

● Digital Resource Bank: A collection of digital assets (graphics, videos, templates) for reuse across platforms.

● Monthly Activity Reports: A report at the end of each month detailing the campaign's performance against KPIs.

● Community Management & Crisis Response: Daily community management support and crisis management protocols.

KPIs

● Increase in Online Community Size: 60% growth over the contract period.

● Increase in Continuation and Uptake of Multiple offerings from social platforms.

● Increase in Digital Engagement: 60% growth in digital engagement across social platforms.

● Increase in Self-Enrolments: 60% increase in self-enrolments from social media.

● Effective Campaign Delivery: Alignment with the content strategy, constant performance tracking,and optimization.


Technical Response

The information is required but not limited to:

● Proven experience in managing social media campaigns with similar objectives.

● A portfolio of successful projects with measurable results in growing communities and engagement.

● Expertise in content strategy development, community management, media buying, and analytics.

● Strong understanding of digital marketing trends, particularly in the nonprofit and social impact sectors.

● Ability to work collaboratively and proactively, aligning with Tiko Kenya’s mission and goals.


How to Apply


Thus, Interested agencies should submit a proposal to hildajoy@tiko.org and cc procurement@tiko.org with the subject name Social Marketing Support and the proposals should include:

● Agency Background and Experience

● Proposed Approach and Strategy

● Relevant Case Studies/Portfolio

● Detailed Cost Breakdown

● Team Members and Their Roles

For more information and job application details, see;

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