The Estée Lauder Companies Inc.Paid Media Executive Jobs in South Africa

The Estée Lauder Companies Inc.Paid Media Executive Jobs in South Africa

Job Overview

Estee Lauder Companies is the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products (including: Estée Lauder, Aramis, Clinique, Origins, M·A·C, La Mer, Bobbi Brown, Jo Malone London, TOM FORD BEAUTY, Smashbox, KILIAN PARIS, Dr.Jart+)

The Paid Media Executive participates in the Brands groupings’ overall media strategy, defines and executes the paid media strategy (full funnel). Monitors overall media investments from Brand Groupings and consolidates paid media activities across brands, whilst ensuring best-in-class paid media expertise and adoption of MarTech Tools by teams

Key Accountabilities

Participates in the Brands Grouping overall media strategy, defines and executes the paid media strategy

Based on the 360 Consumer Marketing Plan, defines the paid media plan : where to play, calendar, assets,.. in accordance with brands paid media strategy

Defines A&P budget needs and optimal paid media mix to reach goals (always on and campaigns)

Drives monthly review of A&P budget with Paid Media Manager and proposes reallocation when necessary

Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency

Proactively reports to brand / DP team changes in the A&P spending that might impact demand and forecast

Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multi-brand, multi-channel, fast paced environment.

Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.

Successful track record of working in a cross-collaborative way – able to develop relationships with all stakeholders.

Great project management, organizational and analytical skills

Experience in managing budgets in a multi-P&L environment

In-depth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing

Ability to

challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.

Able to effectively build and proactively leverage internal and external networks.

Must exhibit the highest personal and professional ethics.

Highly analytical – analyzes & utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.

Detailed understanding of the On-Line and Direct to Consumers, notably consumer funnel and markets dynamics,

Excellent knowledge of data analytics tools and methodology (Attribution modelling, Google Analytics, 360, Facebook Manager, etc..).

Good experience in working with key media groups, such as Google, Facebook, Twitter, and local media publishing houses and agencies

Proven experience of people, process and digital media technology

Enhanced problem-solving skills with the ability to translate analytic data into strategic ideas and fast execution

Excellent change management skills in a highly dynamic, complex and volatile environment.

Excellent collaboration and influential skills in a highly complex matrix environment.

Ability to develop ideas and strategies that lead to success and the growth of our Brands

Strong communication skills

Brand knowledge (product, consumers, strategy,..)

Qualifications

3-5 years Minimum Paid Media in agency or Client side with relevant University Degree

How to Apply

For more information and job application details, see; The Estée Lauder Companies Inc.Paid Media Executive Jobs in South Africa

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