Target Business Consultants International Marketing Specialist Jobs in Ethiopia

Target Business Consultants International Marketing Specialist Jobs in Ethiopia

Job Summary

The International Marketing Specialist is responsible for overseeing creative message development, organizing various media information and making affordable and effective media buys to promote tourism, developing research-based advertising programs, managing marketing publications, conducting research, and assisting in developing marketing strategies to enhance revenues from the tourism industry, support in designing brand and product development, preparing and implementing promotion packages.

Specific Duties and Responsibilities:

Planning and Management

Oversee creative message development, Organize various media information and make affordable and effective media buys to promote tourism.

Assess youth entrepreneurs' marketing competitiveness.

Plan new research-based advertising strategies for current and subsequent years that will increase travel market shares.

Implement cooperative advertising programs integrating the tourism-related segments that exist in the country.

Monitoring market changes in the targeted parts of the world and staying up to date with industry trends.

Manage design/printing of marketing publications.

Develop and execute innovative marketing programs/plans that attract customers and increase brand awareness.

Adjusting marketing campaigns based on changing sales trends in particular countries.

Tailoring brand messages to address different segments and adjusting messaging and tone of voice to each social media platform.

Analyzing large amounts of data to obtain actionable information that will be used for marketing strategies.

Develop and implement an engaging content strategy to increase user/subscriber base and website traffic.

Research, design, and implement marketing strategies to increase visitations and drive revenue.

Work with the marketing and promotion team to plan, strategize, and support the implementation of marketing campaigns.

Ensure marketing campaigns follow the Ministry's identity, brand, and organizational guidelines.

Improve ongoing campaigns based on performance data and leverage the insights to make data-driven decisions regarding future campaigns.

Present data-backed reports to the state minister for Marketing and promotion.

Come up with and present new B2B marketing ideas.

Analyse, track, and report on ongoing B2B marketing initiatives.

Ensure that all marketing collateral aligns with the brand voice and image.

Set short-term and long-term goals for content creation.

Establishing writing guidelines, processes, and strategies for content delivery.

Overseeing writing and editing processes.

Ensuring that the Ministry's branding guidelines are correctly implemented into the content.

Create content calendars.

Stay updated with the latest market and industry trends and incorporates them into marketing strategies.

Working with all departments to ensure the accurate and appropriate presentation of the information they're writing.

Support brand designing and management.

Prepare and implement effective Promotion packages that help reinforce existing markets and penetrate emerging ones.

Perform other duties as requested

by the supervisor or management.

Staff Management and development

Train Interns and prepare and release press kit to media; build campaigns and stories for unique selling points.

Managing a team of writers and editors and reporting on the effectiveness of the content strategy.

Support and manage staff reporting to him/her

Mentor and coach the marketing team to build their capacities and ensure long-term and short-term company goals are met.

Monitoring, Evaluation, Networking

Develop relationships with national, international, and regional tourism-based publications, writers, tour operators, and travel agents.

Handle tracking and measurement of the campaign results, write reports about them regularly, and perform web analyses and KPI evaluations.

Reporting

Submit monthly, quarterly and annual reports on performances

Prepare ad-hoc reports as required by the Minster and other executives

Provide accurate reporting on all content marketing projects to the management.

Report on ongoing B2B marketing initiatives.

Qualifications, Skills & Experience

Education/Training

Master's degree in Marketing Management, International relations, Journalism, Economics, and related fields of study.

Proficiency in English and preferably in other foreign languages as well.

Experience

At least eight years of relevant experience, preferably in tourism and hospitality.

Experienced in targeting the correct audience via social media by analyzing their demographics, interests, and behaviors

Thorough understanding of and Experience in B2B marketing

Experience in handling websites and social media platforms

Experience using Content Management Systems

Technical and Other Skills & Values

Strong communication skills (proficiency in multiple languages is desirable) and interpersonal skills

Exceptional written and verbal communication skills

Excellent knowledge of CDP, Google Analytics, and Google Ads

Ability to manage multiple projects/tasks

Exceptional organizational, analytical, strong problem-solving skills and a keen eye for detail

How to Apply

Interested applicants should send non-returnable C.V., application letter outlining how their experience and education fit this vacancy in the email address

hr@targetethiopia.com

Your application letter/cover letter must include the following information.

Name of the position you have applied for

Summary of your qualifications and experience

Motivation/objective of why you have applied for the job

Please include at least 3 references from current and former supervisors

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