Tai + Head of Marketing Jobs in Kenya

Tai + Head of Marketing Jobs in Kenya

Industry

E-Commerce (Logistics) Location: Nairobi

Our client, Tai + is looking for a senior global business leader, a Head of Marketing, with a solid marketing background and work experience managing a large marketing portfolio who shall provide strategic leadership, from a market and product perspective to TAI +

Role Purpose

As a custodian of the TAI+ brand, maintain and evolve the company’s brands by devising its overall strategy, architecture, positioning, and look and feel to build brand awareness, perception and equity in Kenya and other markets.

Provide leadership and oversight for insights and strategic developments based on business intelligence, data analytics and customer and consumer behavior to ensure that the organization is wining.

Shall provide direction and marketing mix recommendations that support the business objectives and collaborate with cross-functional partners to ensure TAI+ is developing the most effective marketing plans to meet targets.

To ensure robust brand custody by creating powerful integrated communications delivered through an effective mix of channels.

Lead Marketing Research and Customer insights to support decision-making.

To lead in the sourcing of customer insights expertise within the Research & Customer Insights team

To provide an integrated platform of accessing all the different areas under TAI+.

Shall be the champion of ‘consumer focus’ and ‘customer insights’ within T AI+

To enhance the position of TAI+ with key external stakeholders including the diverse customer to create a receptive market for growth of the brand, enhancing brand equity across customer segments.

As a critical player in terms of input to the services decisions are driven by actionable consumer/ customer insights in an effort to maximize effectiveness and profitability

From a range of research and data analysis techniques, identify strategic requirements and lead long-term opportunity development for innovation projects and their fit with overall business strategy for portfolio and TAI+ brand development

Key Accountabilities

Brand custodian responsible for development of brand architecture and brand guidelines

Manage the company creative development process at TAI+ to ensure delivery of above-the-line, and below the line advertising materials for execution.

Management of research and integrated media communications to deliver to strategy.

Oversee internal coordination of advertising and promotional briefs to deliver world-class advertising with regards to brand, brand assets, sponsorships, and all internal departments.

Embed and drive the understanding of customer motivation and identification of opportunities that will unlock growth for the business

Champion and drive world class customer understanding and insights that will drive growth using a variety of best practice and processes

Putting the customers at the heart of everything, actively inspire and influence

Research and product teams to ensure they ingrain customer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability

Champion the search and spin of knowledge, information, and ideas that will make Marketing a creative process that appeals to brand/product teams

Key Performance Indicators

Ensuring TAI+ advertising and Communication resonates and delivers world class services and execution and positively contributes to the brand image hence delivering the company promise.

Positively

impact brand health metrics of brand love, brand consideration, net promoter score, etc.

Champion brand conformity as well as the understanding of the brand framework across the organization.

Excellent brand and service positioning

Monitoring and reporting on the OPEX budget, maximizing efficacy and efficiency of spend.

Review approaches affecting the brand equity targets as set by the business.

Measure and increase brand equity across targeted customer segments.

Ensure and maximize ROI with regards to Agency performance, production, and resourcing level

Management (design and execution) of key brand initiatives ensuring the Safaricom Corporate and brand

Advertising Portfolio:

Oversee co-ordination of internal or external advertising and promotional material ensuring clear and consistent communication is delivered to the customer.

Pioneering of new ways to connect with customers and analyze different data sources Core competencies, knowledge, and experience:

Business and Leadership Competencies:

Agile

Influence through networks

Organizational performance

Planning decisions

Leads change

Lead cross-functional programmes with multiple projects

Functional Competencies:

Uses a range of research and data analysis techniques to identify, prioritize customer segments and their values, attitudes and lifestyles

Translates data into insights that identify opportunities to drive value in target customer segments

Builds a brand that connects emotionally and rationally with our customers now and in the future

Measures and increases brand equity across customer segments

Refines propositions to maximise acquisition, retention and advocacy over the service lifecycle

Applies knowledge of marketing processes and techniques to shape propositions.

Technical Competencies:

Can cohesively pull together Customer Insights and financial performance in Multiyear segment plans.

Can create compelling segment propositions that give TAI+ a multi-year edge in the market.

Plans and executes activities that bring the brand to life across specific segments and touch points.

Owns and uses P&L knowledge to proactively influence commercial actions for shareholder value creation

Builds integrated and targeted delivery methods, sets brand-aligned content strategy, and measures impact

Develops systems, guidelines, and tools to diagnose customer issues.

Can conduct training of different services to different stakeholders.

An acknowledged thought leader in your area in your industry; pioneer new ways of creating and delivering value

Defines KPIs to measure objectives of specific campaigns.

Must Have Technical/ Professional Qualifications

Degree holder in Business Administration/ Marketing & Research or relevant degrees

Minimum of 10 years’ experience in a senior sales, marketing, research, or customer management role

Leadership skills and experience

How to Apply

Interested and qualified candidates to apply through talent@workforceafrica.co.ke on or before 30th November 2022 quoting the job title and he salary expectation on the subject line.

Please note Workforce Africa does not charge candidates for job placement.

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