Standard Group Consumer Research & Insights Specialist Jobs in Kenya
Standard Group Consumer Research & Insights Specialist Jobs in Kenya
Overall Purpose of the JobReporting to the Digital Marketing Manager, the Consumer Research & Insights Specialist will be responsible for providing strategic and
tactical insights that will help in planning and delivering towards a truly Omni channel customer-centric experience across all touchpoints.
Key Accountabilities
To be an analytical and insightful player in identifying strengths, weaknesses, opportunities, and threats while defining tensions and triggers and its implication on customer experience and brand performance.
Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls. Remain fully
informed on market trends, other parties researches and implement best practices.
To lead on crafting analysis and deriving consumer and customer insights that enable a more informed planning and decision making
by working closely with internal matrix stakeholders (Marketing & Brand/product, IT & Customer Care Centre).
To manage all operational tasks related to extracting data, customer, and consumer-related insights and liaising with internal and external stakeholders to ensure timely and quality delivery.
Interpret and Present the Collected data findings on consumers, competitors and marketplace and consolidate information into
actionable items, reports and presentations to the business through charts, graphs, and other visual means and make recommendations.
Develop and communicate the insights that helps shape brand, communications, and propositions strategy.
Identify key topics being discussed online, providing analysis about those topics and performing sentiment analysis on campaign
content.
Measure effectiveness of marketing programs and strategies to help them make better-informed decisions about product introductions,
modifications, and marketing campaigns.
To configure, integrate and manage the development of the performance dashboard while ensuring it captures all required metrics throughout the
customer value chain and touchpoints.
To develop monthly and tertial performance reports and maintain all historical data and reports
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
Person Specifications
Academic and Professional Qualifications
Minimum of university degree
MBA or MA in Business Management or Social Science preferred with a concentration in research, marketing, or analysis will be an
added advantage
Experience
5 years established marketing research experience Worked in similar roles such as CRM and Customer Experience Analyst or part of a consumer research entity
Greater knowledge and understanding of consumer behavior and customer experience in an omnichannel environment; to include both digital and conventional touchpoints.
Previous experience in managing and developing customer performance dashboards is a plus
Skills and Attributes
Ability to communicate confidently and clearly with; strong consulting and influence capabilities in presenting the analysis in
a constructive, interesting and simplified manner that improves the decision-making process.
Strong problem solving, project management and analytical skills; turning insights into opportunities.
Solid understanding of Brand Health Tracker; extracting and validating insights from various reports.
Expert knowledge of existing research techniques and emerging trends
Strong knowledge of business practices, marketing principles.
How to Apply
For more information and job application details, see; Standard Group Consumer Research & Insights Specialist Jobs in Kenya
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