Soupah Kitchen & Co Digital Marketing Specialist Jobs in Nigeria

Soupah Kitchen & Co Digital Marketing Specialist Jobs in Nigeria



Job Description

  • As a Digital marketing specialist, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

  • Digital marketing managers will work within the marketing team, with a supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

    Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights
    Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements and Skills

  • BSc / HND or equivalent in related field
    Proven working experience in digital marketing
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns
    that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

  • Working knowledge of ad serving tools (e.g. Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement




    How to Apply

    Interested and qualified candidates should send their applications to: career@soupah.kitchen using the job title as the subject of the mail.

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