Social and Behavior Change Communication (SBCC) Radio Campaign Jobs in Kenya

Social and Behavior Change Communication (SBCC) Radio Campaign Jobs in Kenya

Project / Activity: Transform Project

Country: Kenya

Request for Proposal

Social and Behavior Change Communication (SBCC)Radio Campaign

Funded By: United States Agency for International Development (USAID)

RFP Release Date: 2022

Submission Deadline: 25th October 2022

Electronic submission to the attention of: Heifer Project International Procurement Electronic

Submission: procurement-ke@heifer.org.

Contact information for inquiries about this RFP: procurement-ke@heifer.org.

Terms of Reference

Background: Heifer International Kenya

Heifer Project International (HPI)s a global non-profit working to end hunger and poverty in a sustainable way by supporting and investing alongside local farmers and their communities.

In Kenya, the organization started its operations in the year 1981 and has over the years been implementing market-driven development interventions in dairy, poultry and beef value chains aimed at improving the livelihoods of small-holder farmers.

About Transform Project

Heifer Project International seeks to engage global market actors in sustainably strengthening the animal-sourced-food system and enhancing global health security.

Further, it seeks to establish policies that ensure appropriate antimicrobial use and best practices.

The project will provide biosecurity, antimicrobial, and animal health training to farmers through Community Agro-Vet Entrepreneurs (CAVES)to prevent animal disease.

The project will conduct research in collaboration with identified Dairy and Poultry farmers on holistic animal nutrition and promote supplemental feeding through the introduction of the small pack (nutritious feed additive).

The project envisages conduct campaigns to increase awareness on biosecurity, AMR and good farm management practices through Social and Behavior Change Communication (SBCC).

A monitoring and evaluation system will be put in place to measure the progress towards reaching the targeted 24.45 farmer directly in the next -5 next years.

Scope of Work

Heifer International Transform Project will partner with radio stations to disseminate SBCC campaign key messages on adopting biosecurity measures, AMR, and good farm management practices.

The radio campaign will target households not already reached through direct training.

Assignment Objective

To increase awareness on biosecurity measures, antimicrobial resistant and good farm management practices via local radio stations.

Address the current social economic and cultural issues that hinder the adoption of biosecurity, and good farm management practices among smallholder farmers in the target areas.

Leverage on the current social and behavioural change communication approaches that target communities, institutions and governments are applying to promote the adoption of biosecurity, and good livestock and farm management practices to prevent zoonoses, transboundary animal diseases, and antimicrobial resistance.

Promote behaviour change through different communication approaches

Build engagement with stakeholders

Partner with suitable radio media house stations with audience reach in the target 8counties where Transform project is being implemented.

Media Engagement Partnership

Partner with a suitable radio station with audience reach in the target 8 project counties.

Sponsor a radio talk show/ documentary/ feature/ story/ activations/ spots produced to air topics that target communities, institutions and National and County governments and key stakeholders

Expected Outputs

Engage local vernacular/Kiswahili radio stations to air key messages on good farm management practices in Nyanza and North Rift regions.

Reach out to 100,000 farmers with key messages on farm biosecurity measures, antimicrobial resistance, and good farm management practices.

Conduct radio talk show/ activations/ spots/ news or feature stories

Outcome

Approximately 100,000 households will be indirectly reached by the project SBCC
interventions quarterly and annually via local radio stations

A maximum of four 4 radio programmes/ spots/ talk shows/ radio features/news story/activations produced and aired as per need arises/per quarter.

Deliverables

1 analytic report on the impact of the SBCC key messages via the local radio stations covering project site.

Quarterly report on radio media campaign.

Radio station schedule for adoption by Heifer International Transform Project.

Share the talk show, news/feature story format with HPI-K for review and approval before airing.

Record and share the talk show and news/ feature story aired to HPI-K.

Share alongside the statistics on reach of audience in the talk show/news/feature story during and after airing.

Share listenership engagement during the talk show/ news/ feature story with HPI -K in an analytical report.

Share social media analytic report that presents and tracks relevant data about social media activities before

and after airing of talk show and documentary with a simple list of numbers in a spreadsheet to a spiffy slide presentation packed with analysis on the talk show/news/feature stories on;

- Number of leads generated Number of posts

- Net followers gain or loss Engagement rate

- Click-through rate

- Top-performing post(s)

Responsibility of the Local Radio Station and Heifer Project International

Responsibility of the Local Radio Station

Propose a strategic radio station schedule

1 an analytic report on the impact of the SBCC key messages via the local radio stations covering eight project sites.

Quarterly report on media campaigns

Share the talk show, news/feature story format with HPI-K for review and approval before airing.

Record and share the talk show and news/ feature story aired to HPI-K.

Share alongside the statistics on reach of audience in the talk show/news/feature story during and after airing.

Share listenership engagement during the talk show/news/feature story with HPI -K in an analytical report.

Responsibility of Heifer Project International – Kenya

Guide the selected radio station staff with information required.

Familiarize the consultants with branding guidelines and requirements.

Provide any information that may be required by the radio during the implementation of the task.

Provide the list of the staff to be interviewed in the programs.

Provide a list of key messages on biosecurity, AMR and good farm management practice to be discussed during the talk show.

Approve list of the Question and Answer during the talk show discussion.

Approve scripts for the documentary/radio feature and talk show before airing.

Review and approve the proposed methodology.

Participate in decision making according to the tasks above and be available for consultation as needed.

Be available for consultation as per need arises.

Address any issues that may arise from time to time.

Submission

Interested local radio stations or firms legally eligible to implement this assignment in Kenya are requested to submit their proposal expressing interest.

Please include the name of the person in your organization who will be involved in negotiating the contract as well as your telephone and email contact information.

Submissions must be in English and typed single-spaced using Times New Roman font size 2,1 with a complete set of appendices/attachments as applicable.

All pages must be numbered and include the SOW reference number in the cover page, and name of the organization at the bottom of each page.

How to Apply

Submit both technical and financial proposals.

Proposals will be accepted preferably in soft copy through email and mentioning the subject line; Transform Project “Social and Behavior Change Communication (SBCC) Radio Campaign' to procurement-ke@heifer.org; on or before 25th October 2022.

Requirements

Submit the following documents upon application:

Letter of expression of interest and demonstration of capability.

Cover Page (Name of organization/ company, contact details – the name of the contact person, physical address, phone number, and email address).

A technical proposal. Include at least three referees and their contacts, and CV(s) of the person(s)to be engaged on the assignment

Financial proposal - Submit a detailed budget in excel format with budget notes that explain the basis of the estimate for each line item (in Kenyan Shillings).

The bidding media house/ radio station must attach the following documents below when submitting their bid or proposal to Heifer International:

Certificate of Incorporation or Business Registration Certificate.

A Partnership Deed if you are running a partnership business.

Audited financial statements for the last three years.

Valid CR12 Certificate

KRA online PIN Certificate.

Current Valid Tax Compliance Certificate.

Physical location including town, building, room number and postal address.

Directors’ / Partners’ personal guarantee.

Trade reference and clientele list including their respective contacts.

Find daily jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!