Sales & Marketing Manager Jobs in Kenya – Frederick Bittiner Wear
Sales & Marketing Manager Jobs in Kenya – Frederick Bittiner Wear
Purpose of the Job Frederick bittiner wear seeks to attract and retain exceptionally strong leaders with demonstrated passion, energy and talent to lead our company into the future.
As the Sales and Marketing Manager, you will lead all marketing functions, helping to build, shape and enhance all key strategic decisions for the brand, and drive strong business results
The incumbent is expected to provide actionable insights to the business to deliver vital improvement recommendations that are mutually beneficial to the customer and the business.
Responsibilities
Strategic Leadership
The Sales and Marketing Manager will be primarily responsible for developing strategies for improving sales and assessing Frederickbittiner wear current sales capacities and identify/deliver ways to strengthen them.
You will be tasked with handling the company’s image through marketing campaigns, visual identity, compelling messaging and thoughtful partnerships.
Develop, execute and analyze Frederickbittiner wear marketing strategy and annual/seasonal/monthly marketing plans, including promotions and acquisition campaigns across primarily digital media (but including other) channels, with clear deliverables, timelines, and execution tactics
Marketing
Develop original campaign concepts that will help generate revenue, buzz, and love for the Bittiner brand
You will be responsible for delivering integrated marketing programs across our various channels (digital & brick-and-mortar), driving awareness, new customer acquisition, retention and loyalty, brand equity, engagement and revenue generation.
Plan, develop and execute Frederickbittiner wear content strategy across our platforms (internal and external) including web, newsletter, mobile, social communication channels (Instagram, Facebook, Twitter, and Pinterest).
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
Digital Marketing
Develop online marketing strategies to drive qualified traffic to retail stores
He/she is also responsible for attracting and retaining customers by ensuring that the customer experience at the stores and office is exceptional.
Expand the fan base across the Frederickbittiner wear social channels by attracting new followers and transforming current followers into loyal brand advocates
Manage content calendars, reporting, and optimizations across all social platforms.
Drive community engagement through our social media and other channels
Devise unique and creative social media campaigns to
drive value while aligning with the brand voice
Sales Administration & Customer Experience
Make sure daily and monthly targets are achieved.
Analyzing sales figures and forecasting future sales;
Using information technology to record sales figures, for data analysis and forward planning;
Responding to customer complaints and comments
Communication
Ensure client communication is handled professionally.
Handle both internal and external communications.
Business Development
You will also oversee the marketing aspects of new product offerings & store openings and will work with staff across the company to ensure that they fully understand the brand image.
Identify opportunities
People Management
Manage, coach and lead a team of direct reports.
Development of departmental KPIs and ensuring implementation.
Provide training to enhance the quality of products through new ideas.
Behavioural Competence
Strong leadership skills
Great sales acumen
Excellent customer service skills.
Excellent communication and interpersonal skills
Teamwork and team management skills.
Requirements
Training in Marketing related discipline (Degree or diploma)
2-3 years’ experience in marketing or promotions
Experience in a busy fashion retail marketing will be an added advantage
Proactive with the ability to work on his/her own with minimal supervision
The energy and enthusiasm to deal with campaigns
Ability to lead and motivate a high-performance sales team
Strong organizational and analytical skills
Computer literate with proficiency in analyzing data
A team player who can work collaboratively whilst still achieving set objectives
Creative thinker and problem solver; looks for better ways of doing things
Ability to live with ambiguity and willing to ‘go the extra mile’
How to Apply
Email your CV to wear@frederickbittiner.com with subject as “Sales and Marketing Manager Application”.
Kindly indicate current salary and expected salary.
Deadline for submission: 22nd Oct 2020
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