Safaricom Brand Manager Jobs in Kenya

Safaricom Brand Manager Jobs in Kenya

Detailed Description

Reporting to the Chapter Lead - Brand communications .The position holder will take part in the complete brand strategy and communications process, from deep understanding of the broad set of consumers the brand serves to determining positioning and driving large-scale brand campaigns.

As the principle brand story teller, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love. As a principle brand guardian role, the role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets.

The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, legal, corporate communications, consumer / Business /Financial services organization ,channels organization, sustainability and social impact.

The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.

Responsibilities

Craft

Participates in developing the brand strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common vision
Identify and clear roadblocks to execution, engage leadership in decision-making, and report on status and issues

Work with cross-functional teams to cascade and drive adherence to brand guidelines

Lead creative development, cultivating insights from research to represent consumer truths

Manages agency and production partners to deliver impact, while maintaining brand

consistency and campaign cohesiveness across channels

Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement

Immersed in cultural and online trends, communicating effectively in ambiguous environments.

Mindset

Effectively gives feedback and helps others develop

Takes ownership of outcomes for self and team

Instil agility and resilience on teams

Supports others through change

Builds & coaches teams to unlock performance & growth

Customer and business

Balances customer and other needs in decisions

Able to rally people behind a strong vision

Has strong commercial and risk-reward judgement

Qualifications

Must have technical / professional qualifications:

Bachelor's degree or equivalent practical experience

+5 years’ experience in brand management, agency, strategy consulting, or related field

Experience managing partners to develop and roll out campaigns through the line

Experience driving brand campaign performance

Ability to manage complex projects

Ability to effectively influence cross-functional stakeholders and external partners.

Excellent written and verbal presentation skills.

How to Apply

For more information and job application details, see; Safaricom Brand Manager Jobs in Kenya

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