RTI International - Fruit Fly Zone Public Education Campaign Plan and Roll Out Consultant - Jobs in Kenya
Request for Applications (RFA) From Media / PR Firms to Plan and Roll out a Fruit Fly Zone (FFFZ) Public Education Campaign
Introduction
The USAID funded Kenya Crops and Dairy Market Systems (KCDMS) Activity is a program under Feed the Future (FtF) initiative implemented by RTI International.
It is operational in 12 counties including: Kitui, Makueni, Taita Taveta, Homa Bay, Migori, Kisii, Kisumu, Siaya, Kakamega, Bungoma, Busia, and Vihiga. KCDMS’s goal is to transform agricultural market systems to enable intensification and diversification into higher value commodities and non-farm activities.
The project is doing this by facilitating market-driven partnerships that bring together all players (agro-dealers, dairy and horticulture input suppliers, aggregators, processors, and exporters) to invest in higher productivity, quality improvements and greater supply chain efficiency.
Alongside efforts to enhance productivity in the priority value chains across the project’s zone of poverty alleviation, KCDMS intends to ensure availability of food that has been produced in a safe manner and to improve household incomes by reducing post-harvest losses.
In a bid to increase safety and marketability of mango especially in the export market, KCDMS is working with Makueni County and other interested stakeholders drawn from the agriculture sector including – farmers, traders, researchers, innovators, policymakers, development partners, government departments and private sector actors/investors to run a two-year Fruit Fly Free Zone (FFFZ) Public Education Campaign.
The hope is that a Fruit Fly Free Zone will appeal to the European market for mango as well as increase safety of the mango traded and consumed locally, and this will enhance the competitiveness of mango fruits in both the domestic and export markets.
The campaign targets to increase farmers’ awareness and knowledge of
It will be characterized by an integrated effort to manage fruit fly, and other pests utilizing principles of PFA advanced through private and public sector actors.
KCDMS is inviting applications from media agencies to implement the multi—stakeholder Fruit Fly Free Zone (FFFZ) Public Education Campaign Strategy. The duration of the assignment resulting from this RFA is expected to be no more than 2 years.
Effective interventions may be considered for additional funding in subsequent years, subject to performance evaluation, and the availability of funds.
Submission Guidelines
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