Royal Crystal Airways Limited Content Writer and Email Marketing Specialist Jobs in Nigeria
Royal Crystal Airways Limited Content Writer and Email Marketing Specialist Jobs in Nigeria
Job Description The Content Writer and Email Marketing Specialist will play a critical-role in Customer Retention and will own the development, deployment and reporting processes for our writing and email/retention program.
Responsibilities
Produce well-researched content for publication online and in print
Organize writing schedules to complete drafts of content or finished projects within deadlines
Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
Create and Follow an editorial calendar for content production and management to ensure the timely delivery of materials and tasks
Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
Manage the end-to-end production process for email campaigns to achieve revenue goals
QA all emails, ensuring content is accurate and links work, and ability to use tools to QA
Optimize results for email campaigns by testing subject lines, creative, copy, etc.
Ensure high inbox deliverability rate for all email campaigns.
Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behaviour while iterating on existing campaigns to optimize each for maximum performance.
Requirements
Bachelor's degree or some college, preferred
Minimum of three years proven record of excellent writing demonstrated in a professional portfolio
Minimum of three years experience in Email Marketing.
Impeccable grasp of the English language, including idioms and current trends in slang and expressions
Ability to work independently with little or no daily supervision
Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
Ability to work on multiple projects with different objectives simultaneously
Strict
adherence to the style guides of each company and their policies for publication
Good time management skills, including prioritizing, scheduling, and adapting as necessary
In-depth experience using third party email service provider platforms (Iterable, Bronto, Emarsys, Klaviyo, Sailthru, Listrak, Responsys etc.).
Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).
Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns.
A deep understanding of journey mapping, email triggers, segmentation, and behavioural targeting.
Project management experience within the development cycle of email creation.
Experience deploying A/B and multivariate testing initiatives that is followed by the reporting of test findings in presentation/documentation.
How to Apply
For more information and job application details, see; Royal Crystal Airways Limited Content Writer and Email Marketing Specialist Jobs in Nigeria
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