Retail Brand Manager Jobs in Kenya
Retail Brand Manager Jobs in Kenya
Job PurposeThe Brand Manager is responsible for supporting the Senior Marketing Manager in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaign planning & execution.
The role holder will also be responsible for implementation of our private label communication support plan across our key defined markets, ensuring providing proper support to the markets.
He/she will work on optimizing the media strategy & media mix of the Brand through coordinating with the different markets and external media agencies.
Main Tasks
Brand Ownership
Support Head of Brand Marketing in building Carrefour’s mother brand and Carrefour’s private labels across markets
Support in campaign development through qualifying & briefing agencies across the region
Lead on execution of campaigns across different touchpoints
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
Lead on the execution of our private label communication campaign across priority markets.
Work closely with Insights team to measure and act upon Customer Insights and all developed elements
Media Plan and implementation
Work with the Media agency to define and implement optimum media plan for all countries that MAF Retail operates in.
Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
Coordinate with the Commercial teams to ensure flexibility in planning to maximize commercial revenues and income from advertising sales from media portals
Define best practices of Online media planning and share across markets
Communicate the
latest trends, updates and best practices in media planning to the team and countries
Human Capital Responsibilities
Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
Develop and implement on the job-training for the team
Provide inputs for the development of annual manpower plan
Ensure the implementation of MAF Retail’s corporate policies and relevant procedures
Finance Responsibilities
Ensure alignment of procedures in accordance with the Delegation of Authority (DOA)
Assist in monitoring allocated budget to ensure compliance and highlight possible issues
Provide inputs on the preparation of budget when necessary
Provide inputs on cost reduction measures
Qualifications ,Experience & Skills
Bachelor’s degree in business, marketing, or a related field
8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
2+ years of Retail experience is an advantage
Ability to build agencies and team relationships
English (Full professional proficiency – Required) Arabic (Professional efficiency – Advantage)
How to Apply
send your CV to recruit@flexi-personnel.com by 13th December 2020
NB
Flexi Personnel does not charge candidates for jobs placement
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