Resource Associates Director - Marketing & Sales Jobs in Kenya

Resource Associates Director - Marketing & Sales Jobs in Kenya

Job Title:

Director, Marketing & Sales
Location:

Nairobi, Kenya
Department:

Sales & Marketing
Responsible for:

Sales & Marketing Team - Sales Managers, Marketing Manager,
Client Services Manager
Reports to:

Managing Director

Functional Liaisons Excom, HOG, GMs/Lodge Managers

Our client, a leading hospitality group operating numerous hotels and resorts in Kenya, and a staff complement of over 1400 employees wishes to recruit a competent, dynamic, creative
and experienced individual in the hospitality industry to competitively fill the above position.

Our client is seeking to identify a strategic leader who will play a pivotal role at the group’s sales and marketing function.

He/She is expected to be an exceptional, customer oriented and practical leader with excellent knowledge of the hospitality industry in Kenya, have a demonstrable level of success and possess excellent interpersonal skills.

Job Purpose

This position holds the ultimate responsibility for the company’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business as well as directing all sales activities within the company and ensuring the company’s sales grow year on year.

Key Responsibilities

Maximize a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities;

Maintain awareness of the factors that influence the hotel industry and gain a deep
understanding of the needs and attitudes of a hotel’s customers;

Oversee the marketing and promotional activities to meet customer needs, working closely
with other hotel staff to ensure customers are satisfied with the facilities and their time there;

Responsible for creating and implementing a comprehensive marketing and communications
program that will enhance the company’s image and position within the market place and
the general public;

Achieve and exceed the group room sales revenue targets as agreed with the MD;

Establish a clear strategy for international sales;

Exceed fair market share targets;

Lead the Sales team to establish a sales strategy, plan and targets for the achievement of the same;

Monitor and review achievements and take necessary action in accordance with market
movements;

Ensure interface with marketing and operations; providing customer feedback for product development;

Develop new markets and balance the segment mix

to minimize the risks related to
concentration;

Position each hotel in the upper middle segment of the market;

Ensure effective promotions and sales led Public relations;

Have the best central reservations office and client services function in the industry;

Build guest loyalty through rewards and recognition programs;

Develop the sales systems and team with appropriate technology and skills;

Minimum Requirements

Basic Education

Bachelors or Master’s degree in Sales and Marketing;

Master's Degree in Marketing, Business Management, Sales/Commercial Management,
Strategy or a related field is an added advantage;

Relevant Marketing Certification(s);

Experience

Minimum 8 years work experience in sales & marketing in the hospitality industry with at least 3 years in a senior management position role.

Preferably working in an international hotel brand rather than a stand-alone independent hotel.

Technical Competencies

Demonstrated experience in strategy development, people management, sales
management, revenue management, distribution channel management, brand development, product development, digital & social media marketing, loyalty management;

Demonstrated practical knowledgeable on Client Reservation System (CRS) & Guest
Management Solutions (GMS) solutions;

Strong understanding of food & beverage marketing;

Strong & demonstrated strategic thinking skills that would support the growth and profitability of the company;

Demonstrates familiarity with budget software and financial management;

Demonstrates strong persuasive and negotiation skills;

Behavioral / General Competencies

Communicates clearly and effectively;

Strong organizational skills;

Strong analytical skills;

Out-going & dynamic team player;

Possesses strong leadership skills;

A creative and out-of-the-box thinker;

Exhibits excellent interpersonal and customer service skills;

Is willing and able to travel to establish and maintain client networks;

Works well with a variety of different individuals;

How to Apply

Interested and qualified candidates should apply online by 1st April 2019

For more information and job application details, see; Resource Associates Director - Marketing & Sales Jobs in Kenya

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