Repi Soap & Detergent PLC Brand Development Assistant Jobs in Ethiopia
Repi Soap & Detergent PLC Brand Development Assistant Jobs in Ethiopia
Job DescriptionOperational Brand ManagementBe the brand guardian to ensure the business is presenting the brand correctly in all areas;
Track the key drivers of Brand performance, including Sales, marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met;
Manage all elements of the Marketing Mix to maximize performance in market: product position, Equity, distribution (recommendations to sales team), price & promotions, product quality and format;
Lead the development and roll-out of the brand support package and ensure the support materials support the brand positioning, acting as an ongoing marketing campaign for the brand;
Lead the development of all POS that may be required across the categories;
Innovation Management
Spearhead NPD projects from initial identification of potential market opportunities to product launch.
Identify need for and work with Category Brand Manager to research and assess business opportunities;
Insure innovation opportunities are based on a sound understanding of the Market potential and growth, Consumer demand and need, Raw material and production capability
Ensure current range stays one step ahead of its competitors as well as being relevant to consumer and customer through the key levers: quality, price and volume.
Strategy
Work with the Category Brand Manager in the ongoing development and implementation of the Sales target objectives and brand growth plans.
Own and champion a consistent visual brand identity across the business. Create a toolkit for people to use to protect the integrity of the branding;
Consumer insight – develop an intuitive understanding of target consumer attitudes, behaviors and needs both now and in the future
to feed into decision making. Use data from a variety of sources from market research, trends analysis, desk research, observation to build a holistic picture of the consumers life and in relation to the category;
Competitor - develop a comprehensive understanding of the brand categories and the key competitors therein. Keep abreast of competitor actions, ensuring internal visibility of implications for Repi.
Team
Collaborate with and influence Sales, Production, Distribution and Supply Chain to co-ordinate their activities to deliver strategic and operating plan projects and objectives;
As a member of the Marketing Team, actively contribute to the wider brand and commercial growth strategy of the company;
Lead, as assigned, cross-functional projects to successful conclusions;
Job Requirements
marketing degree or equivalent in Marketing or related fields. 3years experience
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Brand and trade marketing experience
Evidence of product development experience and the bringing to market of initiatives, including briefing creative agencies and agency management as well as brand asset management;
Experience/Knowledge of Brand positioning and management with an understanding of the drivers
Strong team working and project management skills combined with ability to work as part of a cross functional team;
How to Apply
Qualified candidates meeting the above requirements can submit their applications including the following:
• Cover letter specifying the position there are applying to;
• Curriculum vitae and
• Non-returnable copies of academic diplomas and other testimonials.
Should apply in person or sending their CV & supporting documents. (Scanned copies of qualification).By e-mail meseret.habtamu@et.wilmar-intl.com or tsebaot.nigussie@et.wilmar-intl.com or
Repi –Wilmar Soap & Detergent PLC
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