Promasidor Group Category Director Jobs in Nigeria
Promasidor Group Category Director Jobs in Nigeria
Job ObjectivesReporting to CSCS CEO, the incumbent is responsible for advising all operating company Managing Directors or Marketing Directors (if this position exists at the operating company) on:
The operating company’s strategic direction in the respective category and the development of brand plans.
NPD, brand rejuvenation, brand innovation and reformulation potential in the respective category.
Improvements in marketing, advertising and branding and potential innovation.
Cross fertilisation of all success and failures of operating company advertising, marketing and branding activities across the group and cross fertilisation of competitor activity, in particular competitor innovation.
Key Responsibilities
Clear presentation to all countries of the group’s strategic direction within that category
Clear presentation to all countries regarding the global direction of the category and advice on the country’s own strategic direction
Assist where necessary operating companies to accumulate necessary data so that brand plans
are effective
Make strategic recommendations on the brand plans and ensure the objectives are consistent with maximising long term profitability
Keep abreast of current consumer usage, habits, motivation and consumption trends and advise if brands plans are not consistent
Group wide understanding of the framework of the group category strategy, global category trends and clear regular presentation to operating countries of these issues Quality of brand plans
Success (sales and profitability growth of the category)
Duties:
Promasidor aims to lead the competition through NPD, brand rejuvenation and brand innovation. Help to provide inspiration to each operation to assist the group achieve this objective
Monitor global developments in brands in the respective category and advise on trends, rejuvenations and innovations that have potential relevance to the brands in the respective category
Manage any NPD, brand rejuvenation or brand innovation as requested by CSCS CEO and participate in, and advise on, any NPD, brand rejuvenation and brand innovation or marketing projects within the respective category as requested by Managing Directors or Marketing Directors of the
operating companies
Identify new product launch opportunities with countries through visits to markets and discussions with country personnel
In conjunction with the R&D department, provide a resource to assist, as agreed with the respective country, in developing new products or range extensions
Continual assessment of potential cost improvements and reformulations
Monitor competitor activity and advise on strategies to effectively react or pro act to defend or attack the brand positioning
Monitor the financial performance (sales turnover, gross margin, volume) of new product
launches versus forecast and make recommendations to improve performance
Performance Indicators:
Cost savings.
Successful innovation and rejuvenation.
Successful NPD launches
Sound knowledge of global trends and competitor activity
Sales growth
Experience & Qualifications
Tertiary Marketing qualification - Master's Degree / MBA.
Extensive classical marketing experience - 10 years +
Extensive experience in managing Culinary or/and other food and beverage business
Broad business acumen with a strong weighting towards professional marketing expertise.
Experience marketing in Africa
How to Apply
For more information and job application details, see; Promasidor Group Category Director Jobs in Nigeria
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