Phirdos Digital Marketer Specialist Jobs in Kenya
Phirdos Digital Marketer Specialist Jobs in Kenya
Job Purpose: Reporting to the Head of Retail operations, the Digital Specialist will be responsible for running an effective and efficient digital marketing campaigns leading to higher profitability and growth in line with the company’s strategy, higher customer engagement and high levels of customer satisfaction.
Key Responsibilities
Creating engaging digital content that increases customer engagement and enhances the organization’s online brand.
Develop and manage the yearly marketing budget in liaison with the Head of Retail Operations.
Develop and implement the marketing communication plan.
Implementing strategies to drive traffic to the organization’s website, including SEO.
Creating and implementing a social media policy and framework for the organization
Moderating all social media platforms including Twitter, LinkedIn, Instagram, and Facebook
Manage promotional campaigns, press release, presentations, and events.
Responsible for the multi-brand management of the company through Public Relations (PR), Media, launches, promotions, and online initiatives.
Research advertising trends and competitors’ pricing and products
Evaluate new opportunities, demand for potential products, customer needs and insights.
Manage new product launches, promotions, pricing, packaging, advertising, market research and
analysis of customer trends.
Qualifications and competencies
Bachelor’s degree in marketing, Business administration, or related field.
Must have a minimum of 4+ years of proven digital marketing experience in Retail.
Must have 5+ years of experience in digital advertising,), Google Ads, Google Analytics, mobile marketing digital campaigns, website optimization, email marketing,
Strong track record implementing successful digital marketing campaigns.
Experience using content management systems.
Knowledge of website analytics tools, for example Google Analytics
Experience using Adobe Creative Suite
Must be fluent in read, written and spoken English.
Must have strong communication, presentation and follow up skills.
How to Apply
Interested and qualified candidates to apply through hr.kenya@phirdos.com
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