PearlDrops Healthcare Staffing Brand Manager Jobs in Nigeria

Job Description

This individual will be responsible for developing product support programs, product positioning, and guiding field implementation to achieve budgeted targets and market share in Nigeria.

Requirements

Define the implementation plans of the assigned brands.

Manage the Annual & Quarterly brand planning cycle from situation analysis, through planning and execution of tactical activities

Actively contribute to brand and business strategy for the organisation

Conduct quarterly regional cycle meetings reviewing the brand performance and succeeding quarter's brand plans

Drive market requirements for current & future brands/line extensions by conducting market research and feasibility studies through in-house team or external agencies

Conducting regional product knowledge training workshops to improve the knowledge and communication strategy of the sales team.

Provide in-depth industry, market & competitive brand analysis through market research & surveys.

Work closely with Regional Marketing and Local sales to develop and execute sales tactics, tools, and marketing input materials.

Ensure all local communication and promotion is aligned with the core brand strategy as provided by Central Marketing, ensuring consistent communication of the brand

key messages to create a distinct product positioning.

Maintain a tracking and reviewing system to track, control, and improve the implementation of agreed marketing programs. Maintain Brand Performance review sheet, update periodically across life cycle of the brand.

Maintain records of all marketing activities, items, and marketing spends. Track market share & Rank of the brand

quarterly using external & Internal analysis.

Provide inputs in developing Pricing and Packaging Strategies.

Proactively communicate with Senior Management on the plans & business performance of the assigned brands.

Ideal new products & extensions to strengthen the brand portfolio.

Qualifications

Postgraduate / B.Sc Degree in Life Sciences.

5 to 7 years of sales and marketing experience.

Currently works in this capacity.

Must reside in Lagos.

Application Closing Date

28th August, 2020.

How to Apply

Interested and qualified candidates should send their CV to: careers@phs.com.ng using the Job Title as the subject of the mail.

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