Olam Agri Brand Manager - Pasta Jobs in Nigeria

Job Description

Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.

Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.

Help develop consumer validated winning communication for the brands assigned.

Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.

Ensure execution of brand plans on time and budget.

Management of external agencies to deliver the best creative output and on-time execution.

Understand how consumers assimilate media & Implement efficient media planning & buying.

Ensure effective management of internal and external research projects using the right tools and techniques.

Manage the development of pack design (new/ changes).

Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.

Help with Trade Marketing Requirements.

From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

Key Deliverables

Drive: MKT SHARE, NET CONTRIBUTION, TOMA

Develop & Implement brand plans on time and budget

Help develop Brand Architecture & Pyramids

Develop a repository of consumer understanding & insights : Conversion to concepts

Develop the innovation pipeline.

Requirements

MBA or other relevant certification is a plus

Job experience: 5 years minimum experience in Brand Management

Strong oral and written communication skills as well as presentation skills

Goal-oriented and results-driven with a creative mindset.

How to Apply

For more information and job application details, see; Olam Agri Brand Manager - Pasta Jobs in Nigeria

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