NFT Consult Marketing & Communications Executive Jobs in Rwanda

NFT Consult Marketing & Communications Executive Jobs in Rwanda

Principal Objective of the Position:

We are looking for a Marketing and Communications Executive (MCE) to plan, manage and implement all internal and external communications activities, to support global and regional marketing objectives.

MCE key objectives are to; communicate effectively with our existing test centres, partners, staff and stakeholders regarding our programmes, products and marketing campaigns, to promote year-on-year growth across all our territories and 2. Promote advocacy and increase awareness of the our brand across Africa, acting as our brand’s voice to promote the importance of digital literacy, the benefits of our Certification and to attract new Test Centres and partners to join our network.

Reporting to the Head of Marketing and General Manager, MCE should be able to demonstrate the ability to effectively plan and organize their workload and the initiative to resolve issues quickly, in an appropriate manner.

Key Areas of Responsibility:

Campaign planning, development, implementation, and evaluation

Website Management

Social Media Management

Newsletters

Copy writing, content creation

Promotional Materials

3rd Party / Supplier Management

Research / Marketing Intelligence

Events

Other Duties

This description indicates the general nature and level of work performed by the Marketing & Communication Executive. The actual duties and responsibilities may vary as defined from time to time.

Responsibilities:

Campaign planning, development Implementation and Evaluation

Lead the planning, development and execution of multi-channel marketing communications campaigns to promote awareness of our brand, programmes, and products

Evaluate and review marketing campaigns to track performance and ensure the effective use of resources and return on investment

Plan and record all marketing and communications activity in line with global marketing policy

Website Management

Manage content on our website (WordPress), ensuring content is up-to-date and correct at all times

Social Media Management

Plan and post relevant and engaging content across all our social media platforms, in line with approved campaigns and global frequency guidelines

Newsletters

Compile and send newsletters in accordance with global marketing schedule

Manage and maintain newsletter subscriber lists

Copywriting, content creation

Source news, case studies, references for brand advocacy and promotional use

Write and proof-read marketing copy for both online and print campaigns

Produce creative content including videos and social media posts

Promotional Materials

Manage the development and effective distribution of our promotional materials

3rd Party / Supplier Management

Work closely with in-house or external creative agencies to design marketing materials to support approved campaigns

Liaise with designers and printers to ensure promotional materials are produced in line with brand identity guidelines, in time and on budget

Liaise with external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

Research and Market Intelligence

As directed, conduct research, or provide market intelligence for

new modules, pricing changes, new customer segments, new markets etc.

Events

Organise and/or attend events such as conferences, graduations, seminars, reception, exhibitions, orientation days, government-related activities and any other activity as part

Work with the Market Development Teams to determine event budgets and manage expenses to that budget.

Coordinate all logistics and communications (where applicable) relating to all events.

Create and maintain a calendar of events that clearly shows event details (date, venue, duration), budgets, our staff required to attend etc.

Participate in events that can positively influence the uptake of our Programme - conferences, expos, media briefs, graduation ceremonies, orientation days, government-related activities and any other activity as part of stakeholder groups to promote us.

Coordinate our projects originating from the Foundation and ensure we are well represented. Projects include Best Practice Awards, Anniversary Celebration/Activities, New Module Launches etc.

Provide support to ATCs to promote us to candidates

The events are categorized as follows:
ATC Events – These are events originating from Accredited Test Centers (ATCs) where we have been invited to participate. They include graduations, open days, orientations, market activation days etc.

Industry or sector specific events/conferences where we are required to participate/sponsor and other like events across African countries.
our organized events in different countries such as annual ATC Forums, Train-The-Trainer Workshops, and Testers & Coordinators Workshops.

Requirements

Education: university degree (post-grad or master’s preferred) or equivalent in a related discipline (advertising, business or management, communications, IT or computer science, marketing or similar)

Experience: 3-5 years in position(s) which contributes to the development of the below competencies. Relevant marketing and communications experience in the education sector or similar is an advantage.

Required skills

Hands-on experience with web content management tools (WordPress)

Proficiency in MS Office

Experience with planning and executing social media campaigns

Event management skills

Ability to multi-task and work to strict deadlines

Strong attention to detail

Creativity, writing and design skills

Good presentation skills

Fluent English

Desirable skills

Knowledge of Google Analytics

Knowledge of newsletter applications (Campaign Monitor/Mailchimp)

Graphic Design Experience

Competence with the Adobe Suite ( InDesign, Photoshop, Illustrator)

Video Production (Premiere Pro, After Effects)

CRM Systems (Microsoft Dynamics)

Google Professional Certification

Proficient in French

How to Apply

For more information and job application details, see; NFT Consult Marketing & Communications Executive Jobs in Rwanda

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