NFT Consult Digital Marketing Associate Jobs in Uganda

NFT Consult Digital Marketing Associate Jobs in Uganda

About Our Client

Our client’s Vision is to build a world where people take control of their environment in rewarding and sustainable ways. The company does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.

We are the largest distributor of solar water pumps/irrigation for smallholder farmers in Africa. Fast Company selected us as one of the World’s Most Innovative Companies in 2021.

About the role

The Digital Marketing Associate will create and execute effective online marketing and advertising campaigns. Reporting to General Manager with dotted lines to the Telesales Manager and Field Sales Manager, he/she will lead end-to-end design and implementation of social media campaign strategies.

The Digital Marketing Associate will apply their business, communication, and marketing as well as teamwork skills to ensure that social marketing campaigns are successful in enhancing the client’s brand image and awareness towards developing and closing sales lead pipelines.

Key Responsibilities

Work with the field sales and telesales departments to develop new digital media strategies

Create digital marketing campaigns and content to use on social media and other web platforms to drive traffic and promote our products and services

Advise on any paid media strategies that are worth an investment and attract ROI

Plan and project manage multiple online campaigns across multiple platforms

Manage accounts on social media (e.g. Facebook, WhatsApp, and Instagram) and search platforms (e.g. Google Ad Words, YouTube, etc) and curate social media content

Handle queries on social media platforms and ensure customers perceive the brand in a positive way

Handle social media listening using platforms such as Google Alerts to inform the team whenever the brand keywords are mentioned.

Post and optimize

Google My Business profiles for all sales and service centers

Monitor & optimize keyword selection and audience targeting and develop attractive and concise copy for adverts

Ensure all digital marketing activities are scheduled and operate within the budgetary allocation

Track and measure the impact of digital marketing campaigns

Develop reports on campaign results with ROI, including analysis of traffic numbers, for upper management

Ensure smooth sharing of leads with the sales teams.

Does this sound like you?

Minimum of Bachelor’s degree in Marketing and at least 2 years’ experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and impact / ROI measurement

How to Apply

For more information and job application details, see; NFT Consult Digital Marketing Associate Jobs in Uganda

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