NCBA Group Ecosystem Lead - Financial Services Institutions Jobs in Kenya

NCBA Group Ecosystem Lead - Financial Services Institutions Jobs in Kenya

Job Purpose Statement

The FSI Ecosystem lead is responsible for the design, implementation, monetization and overall ownership of the commercial strategy of the assigned Ecosystem. This role is responsible for strategic planning, budgeting, execution and achieving of financial and strategic targets for the FSI Ecosystem.

The role holder is expected to have an entrepreneurial mindset along with leadership qualities. They should be a creative strategist with excellent organizational abilities and expert in managing Marketing efforts. The role holder is the primary relationship owner for all partnerships within the FSI ecosystem.

The role holder will leverage on market research, business analytics, partnerships, coopetition, technology and ideas inside/ far outside of the company, constantly scanning the economic landscape to identify and capitalize capabilities that enable the success of new digital business commercial models for long-term competitive advantage within the assigned ecosystem.

The role holder will be responsible for developing and owning sales & marketing strategy, go-to-market strategy and planning, lifecycle management, affiliate marketing management, campaign planning & management, customer funnel
optimization, external stakeholder management and mentoring a high-performing growth team within the Digital Business.

Key Accountabilities (Duties and Responsibilities)

Strategy & Financial

Drive FSI ecosystem growth strategy including identifying and crafting market relevant, high-value FSI ecosystem offerings with supporting Go-to-Market motion(s) and associated operating model structures to meet financial targets

Be accountable as a business leader for achievement of the ecosystem’s financial and strategic outcomes.

Developing the business case in support of the ecosystem transformation (revenue case and investment case)

Developing the FI ecosystem’s commercial strategy (and its continuous iteration)
that defines the short-term and long-term plans that leverage on technology and digitization capabilities for the business.

Lead the definition and execution of the business models, products and Go-ToMarket (GTM)/Distribution strategies for the ecosystem.

Structure the ecosystem outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.

Formulate and mobilize high-growth strategic partnerships that deliver innovative and transformative programs, with a particular focus on differentiated best in class solutions

Engage key customers and industry stakeholders e.g. Banks, Partners, Regulators and other partners to execute programs that increase growth anddeepen product penetration and adoption.

Pre and post launch design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).

Leverage insights from data to design targeted lifestyle retention and loyalty programs to sustain usage performance and mitigate churn.

Scan more widely for digital innovation opportunities (beyond the status quo fields of where to look)

Unravel the factors causing complexity in ecosystems

Reveal hidden valuable opportunities

Design new frames of possibility for value-propositions

Conceive and evolve a more open, adaptive strategy

Develop new transformative business models that connect with the needs of ecosystem actors

Internal business processes

Managing project teams (organize work plans, manage performance and growth of analysts)

Constantly collect market feedback and disseminate it to internal teams

Partner activation, reporting & governance

Participating in thought leadership initiatives

Leading sales efforts to position ecosystem strategy initiatives with our clients

Assure effective governance of the ecosystem’s processes.

Research, development, implementation and review of partner on-boarding, partner management standards, rules of engagement, governance and quality assurance processes for the ecosystem based on best practice.

Define engines/structure/procedures to support implementation of ecosystem growth through their lifetime

customer journey.

Customer

As the Voice of Customer SPOC for the FI ecosystem, lead discussions with stakeholders to understand customer jobs with a view of guiding solutioning and development prioritization.

Raise awareness of our brand assets and creating opportunities for meaningful engagement with key stakeholders within the wider ecosystem.

Create opportunities to engage with relevant partners in a way that generates maximum value for our stakeholders.

Host relevant events with external audiences (talks, round tables, VIP tours), participating in conferences and speaking engagements, networking, and more

Analyzing a market and identifying revenue growth opportunities

Developing comprehensive growth and monetization strategies

Defining how to orchestrate the ecosystem/channel and design the required
supporting programs and supporting go to market motions

Ideal Job Specifications

Academic:

A Bachelor’s degree in Business Management, Accounting, Economics, Commerce, Finance or related fields.

MBA or a Master’s degree in a business field is desirable.

Work Experience:

At least 10 years work experience, 5+ years of overall experience in the financial services sector managing other FI’s at management capacity and participated in strategy development and implementation, and having lead large successful
business development projects and/or initiatives.

Skills Required:

Strong track record in developing new ventures and strategic business partnerships with demonstrable commercial impact and significant strengthening of customer acquisition and loyalty. You are highly entrepreneurial, innovative and
passionate about emerging themes and opportunities in the new economy.

You are creative enough to envision capabilities within the ecosystem that simply weren’t possible in the past.

Commercially minded - you are comfortable speaking the language of marketing/sales funnels, platform thinking, know your way around a business model, and have a creative and strategic mindset.

Ability to lead and deliver results that have significant impact on the organization through diverse teams.

Can interact with people (own team, colleagues, customers, stakeholders and the public at large) in different social and cultural environments, showing respect and positive regard for them in a unifying and professional way consistent with the values of the organization.

Great public speaking skills - you're confident in front of a room with over 200 people, and you can easily engage & shine in a 1-on-1

Creative, process-driven, proactive - while you're great at jumping in and doing things last-minute when necessary, you have strong skills in creating processes to ensure that nothing is forgotten and your work flows smoothly.

Super organised and a proactive problem solver – great at managing your time and workload to ensure everything gets done, and skilled at balancing multiple priorities.

Deep professional experience developing GTM and ecosystem strategies related to digital transformation, cloud, mobility, and emerging technologies.

Continuously build and strengthen networks for the institution within all spheres of the economy within the markets ofscope; at all levels of commerce, government,society, etc.

Fluent in English.

How to Apply

For more information and job application details, see; NCBA Group Ecosystem Lead - Financial Services Institutions Jobs in Kenya

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