Nation Media Group Audience Analyst - Websites Jobs in Kenya

Nation Media Group Audience Analyst - Websites Jobs in Kenya

Nation Media Group PLC is committed to empowering Africa through independent journalism set on key values that enable us to provide highly desirable and engaging content that fits into people's worlds. To do this, we have to put audiences at the heart of our operation, and one of the foundations of this is integrating our newsrooms.

We are bringing together the editorial talent across digital, print, and broadcast to strengthen our content output and depth of our expertise for the benefit of all platforms and brands, thereby making the Nation Media Group an even more competitive business.

To this end, we seek to recruit experienced and self-motivated individuals to the following vacant position in the newsroom. The incumbents must have a strong set of digital, audience data, and multimedia skills needed to support NMG's transformation agenda.

Reporting to the Editor, Social, Search & Analytics, the job holder will be responsible for gathering and interpreting website analytics data, providing actionable insights to optimize our digital content strategy and enhance the user experience.

He/ she will play a key role in understanding our audience, their preferences, and behaviours, ultimately driving engagement and growing our online readership.

Key Responsibilities

Monitor and analyze website analytics data using tools such as Google Analytics or similar platforms to understand audience behaviour, engagement, and trends;

Provide regular reports and in-depth analysis on website performance, including key metrics such as traffic sources, page views, bounce rates, conversion rates, and user demographics;

Identify patterns and trends in audience behaviour, content consumption, and user journey to inform editorial decisions and content strategy;

Collaborate with editors, journalists, and content creators to optimize website content, layout, and navigation based on audience preferences and engagement data;

Conduct A/B testing and user research to gain insights into user experience, usability, and content performance, making recommendations for improvements;

Monitor industry best practices, emerging trends, and new technologies related to website; analytics and audience analysis, suggesting innovative approaches for growth and optimization;

Work closely with the

digital marketing team to align website analytics with broader marketing and audience development strategies;

Utilize SEO principles and keyword research to optimize content for search engine visibility and user discovery;

Collaborate with the web development team to implement tracking codes, tags, and other measurement tools for accurate data collection;

Stay informed about privacy regulations, data protection, and ethical considerations related to website analytics and user data.

Qualifications, Experience & skills

Bachelor's degree in Journalism, Communications, Marketing, or a related field;

Proven work experience as a Website Audience Analyst, Web Analyst, or similar role in a newsroom or digital media organization;

Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, SmartOcto, Chartbeat or similar platforms;

Working knowledge of Excel/Google Sheets and ability to use it to detect trends, patterns and insights;

Strong analytical skills with the ability to interpret complex data and generate actionable insights;

Solid understanding of key website performance metrics, user behaviour, and audience segmentation;

Familiarity with A/B testing methodologies and user research techniques;

Knowledge of SEO principles and best practices for optimizing website content;

Experience with data visualization tools and techniques to present insights in a clear and concise manner;

Excellent communication skills, with the ability to convey complex information to non-technical stakeholders;

Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines;

Passion for news, digital media, and the evolving landscape of online journalism;

Strong analytical mind-set, and a passion for news and digital media.

How to Apply

For more information and job application details, see; Nation Media Group Audience Analyst - Websites Jobs in Kenya

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