MyHealth Africa Head Of Growth Marketing Jobs in Kenya
MyHealth Africa Head Of Growth Marketing Jobs in Kenya
MyHealth Africa is a fast-growing Healthtech company transforming how patients access healthcare services in Africa and internationally. We recently won Best Healthtech company in Africa for 2022 by the Global Startup Awards.
We are looking for a Head of Growth Marketing who is passionate about growth marketing and growth hacking.
The role
The Head of Growth Marketing’s sole focus is on hitting growth targets, which can be achieved by a radical emphasis on creating a seamless patient experience and communicating our value proposition.
The key areas include customer/patient acquisition, activation, retention, and offering/ upselling other complementary healthcare services.
This position is suitable for someone with experience in ideating, creating, planning and implementing high growth marketing activities.
The Head of Growth will manage a small team initially, so they will need to be actively involved in setting up and implementing growth marketing activities. They will then focus on building a high performing Growth Marketing team across Africa.
This is a unique role to join a fast-growing and high impact company as we start our rapid expansion across Africa.
Key responsibilities
Own MyHealth’s growth marketing strategy and inform our customer-facing experience across acquisition and retention.
Create, manage and uncover creative, non-traditional and new methods of acquiring users.
Analyse data to monitor revenue performance and uncover areas for improvement in businesscritical KPIs related to growth (volume, CAC, retention, LTV).
Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, etc.
Conceive and execute a wide range of content campaigns to drive education, engagement, and organic traffic.
Develop and drive a referral marketing strategy and work with cross-functional teams to execute programs that increase growth while improving KPIs.
Build and execute brand and competitive positioning strategy.
Partner with cross-functional teams (product, operations, design) to develop advertising
assets, landing pages, emails, and reporting to manage programs and optimise conversion rates.
Collaborate with the CEO, COO and CTO to forecast and plan company revenue growth.
Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.
Be able to work unsupervised to meet individual KPIs of deliverables within the timelines given.
Requirements
Minimum 3-5 years of experience driving growth through digital acquisition channels.
Experience working across the entire DTC marketing funnel (customer acquisition, conversion and engagement) and the marketing mix (including online and offline channels).
Demonstrable experience in implementing data-led marketing strategies & using web analytics tools.
Proven track record of increasing user acquisition, engagement and retention and meeting/ exceeding revenue goals.
Self-starter with the ability to execute under deadlines.
Experience in managing growth teams & executing an agile marketing strategy.
Both a solid strategic thinker with the ability to translate quantitative and qualitative data/insights into solid marketing strategies and a highly organised 'implementer' with a datadriven mentality and a bias towards action.
Experience with channel testing methodology, lifecycle marketing programs and multiple attribution models.
Experience in one of the following sectors: healthcare, marketplaces, or e-commerce would be a strong added advantage.
Experience in scaling acquisition strategies geographically is an added advantage.
Experience in growth-stage company highly preferred.
How to Apply
For more information and job application details, see; MyHealth Africa Head Of Growth Marketing Jobs in Kenya
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