MTN Analyst Master Brand Youth Teens Jobs in Nigeria

MTN Analyst Master Brand Youth Teens Jobs in Nigeria

Reports to: Manager Brand Core

Division: Marketing

Description

Develop and execute brand equity building strategies for Masterbrand.

Support to manage strategic frame work for the development of Thematic, Voice propositions and Enterprise business campaigns.

Monitor key market indices as they affect brand perception, preference, affinity, equity, revenue and market share.

Assist in developing rollout plans and route to market strategy for all thematic campaigns.

Assist in developing communication materials for all Voice proposition and Enterprise business campaigns.

Develop, execute and manage brand equity and affinity growing projects and support segments on other brand building projects.

Conceptualize consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties.

Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with Corporate Services).

Supervise and manage all relevant advertising agencies with the brand manager.

Manage production of advertising creative materials e.g. Outdoor, TV, press and Radio

Monitor Competitor activities – (Other GSM Providers)

Support Strategic Management of all thematic campaigns in building brand equity, voice proposition initiatives to stimulate adoption as well as Enterprise business campaigns to drive product awareness/adoption in business communities.

Ensure prominent visibility of the MTN brand and other Voice/Enterprise business campaigns across the country, using both traditional and digital mediums of advertising.

Manage documentation and coordination of the creative agency. Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc.

Develop communication messages that will position MTN as network of choice in the minds of individual customers and business entities thereby achieving mental leadership in the adoption of products, services and solutions.

Manage both internal/External stakeholders’ requests within and outside the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate Communications, Regulatory bodies etc.

Ensure compliance of the MTN brand CI rules across all branding materials; POS materials, merchandising materials etc.

Ensure Thematic, Voice and Enterprise business campaigns are deployed effectively to deliver business objectives to the brand.

Effective monitoring of competitor’s activities and consumer promotions initiatives etc.

Support in formulating marketing communication strategies for brand building initiatives to drive brand equity and TOMA

Formulate communication strategies designed to drive adoption for voice propositions and Enterprise business offers.

Coordinate all Advertising, Public Relations and Events related to thematic launches.

Education

First degree in Marketing, Economics or any other social science discipline

Member of National Institute Of Marketing of Nigeria (NIMN)

A professional qualification of CIM or any other marketing related professional body

MBA will be an additional advantage

Membership of APCON would be an added advantage.

Fluent in English

Experience

3 - 7 years’ experience in an area of specialization; with experience working with others

Experience working in a medium to large organization

Experience in brand management in a marketing

department or advertising

Experience of Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management

Excellent Marketing communication skills especially in the development of communication messages.

Experience in stakeholder management/ engagement

Experience in FMCG or telecommunications market

About Us

MTN Group Limited is a South African multinational mobile telecommunications company, operating in many African, European and Asian countries.

Its head office is in Johannesburg.

MTN recorded 232.6 million subscribers, making it the eighth largest mobile network operator in the world, and the largest in Africa.

With more than 17510 professionals, working in over 20 countries around the world.

MTN recruiters are always searching for brilliant candidates with an entrepreneurial spirit, looking for a work culture where innovation is the goal, hard work is expected, and creativity is rewarded.

MTN employees enjoy competitive salaries, excellent health benefits, and a network of like-minded co-workers that drive innovation across the entire telecommunication industry.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Then, join MTN Nigeria!

Welcome to our Y’ello family where our people are our most critical competitive assets.

If you are passionate about working for a brand that believes and invests in you while delivering the best value to those they serve, then this is the place.

Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired.

We are a proudly Platinum IiP certified company dedicated to choosing the very best candidates and working to develop your skill and talent to make sure we boost a workforce second to none.

It’s a great place to work!

Take that bold step and apply today!

Deadline: 20th October 2022

How to Apply

For more information and job application details, see: MTN Analyst Master Brand Youth Teens Jobs in Nigeria

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