MSI Reproductive Choices Regional Sales and Trade Marketing Manager Jobs in Ethiopia

MSI Reproductive Choices Regional Sales and Trade Marketing Manager Jobs in Ethiopia; Is responsible for embedding sales and trade marketing best practices in “Growth countries” that results in the following measures of success.


Responsibilities

Expansion of core product distribution (number of outlets stocking MSI products) in designated countries in core channels

Every designated country successfully tracking, using and reporting sales efficiency metrics

Every designated core country programme operating with a clear sales and marketing calendar of activities and a trade promotion/marketing activity plan that optimizes trade and marketing spend investment to maximise sales.

Every designated core country achieving in-outlet visibility targets and operating with channel “5P picture of success” for sales reps to be clearly directed on their work.

Africa region operates with promotional evaluation approach maintaining a “Trade promotional ROI library” to inform activities and maximise investments. The learnings from these evaluations to feed back into social marketing best practices and business planning guidance.

Reports directly to Associate Director – Regional Social Marketing with indirect report to Head of Product Marketing and Trade Marketing

To perform this role, you’ll need the following skills:

Trade Marketing Manager is responsible for supporting countries in making right strategic and tactical decisions that directly impact sales and brand performance. Ability to extract meaningful insights from data and translate them into effective strategies is critical for driving business growth and maintaining a competitive edge in the market. The level of analytical skill required is high.

Trade Marketing and Sales Expertise

Sales: good understanding of the complete sales process from prospecting to closing and the ability to optimise each stage of the sales cycle (steps of the call). Have worked with different types of customers ranging from small independent drug sellers through to modern trade.

Sales analytical skills: very strong proficiency in tracking and analysing key sales performance indicators and using the data to make informed
recommendations. Skilled in sales analytics tools and very familiar in sales KPIs. Extremely high excel, numerical and financial literacy able to interpret different data sets, including sales trends, market data, and Health Professional feedback to make informed decisions and develop effective Trade Marketing strategies.

Trade marketing strategies & “5Ps” proficiency in tailoring sales approaches to different customer segments

Price: Setting optimal prices to maximise volume/profitability

Product: Selecting right range for right channels

Point of sale and brand visibility: expertise in developing compelling point-of-sale materials, and creating brand standout.

Placement: getting the products into right location in outlet

Promotion: all elements of trade investment and trade promotions elements of health professional education and detailing.

Ideally,

Good understanding of the SRH products. This includes knowledge of product benefits, competitive advantages and have proven experience in discussing, selling &

detailing medical information effectively with healthcare professionals.

Active engagement and experience in Sales & Operations Planning process

Leadership Coaching and Communication

Communication: Clear and persuasive communication, including the ability to present complex data in an understandable manner. Skilled in powerpoint and other presentation software.

Good interpersonal skills: strong relationship-building abilities; cultural sensitivity and adaptability; empathy and active listening skills.

Training/coaching: Can adapt sales training/coaching as needed, able to flex to ensure teams learn and grow. Understand products and selling arguments.

Strategic Thinking: Ability to create actionable plans and prioritise tasks in fast paced, dynamic environments

To perform this role, you’ll need the following experience:

Sales acumen: 5-10 years of experience in the healthcare /pharmaceutical industry, preferably in roles such as Pharmaceutical Sales Representative, Medical Representative. Must have worked for a period of time (minimum 3 years) in Trade marketing management.

Sales KPIs and sales tracking and sales analytics– have extensive experience with both sales tracking systems but also with more basic ways of capturing sales performance metrics. And how to use a wide range of sales KPIs to drive growth.

Trade investment: Very experienced in setting trade terms and trade customer investment strategies that resulted in changed trade terms or new trade spend promotional strategies.

Trade marketing: have solid experience in setting optimal prices to maximise volume/profitability; selecting right range for right channels; created Point of sale and brand visibility. Worked with sales and marketing calendars to ensure alignment with marketing activities and integration with overall business strategy; set sales targets and forecasts.

Market Knowledge: Deep understanding of trade, competitive landscape in Africa.

Team leadership: proven ability to lead cross-functional teams in delivering sales/trade marketing initiatives

Problem solving: wide experience in creating responses to sales challenges

Ideally,

New product launches– have experience of in launching products and sales training for new product launches.

Relevant sales or training certifications (e.g., Certified Sales Professional, Certified Training Professional). Industry-specific certifications related to pharmaceuticals or healthcare

Pharmaceutical Product Knowledge – have experience in learning about new types of drugs, including: mechanism of action; therapeutic uses; pharmacology expertise and regulatory compliance knowledge


How to Apply

For more information and job application details, see; MSI Reproductive Choices Regional Sales and Trade Marketing Manager Jobs in Ethiopia

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