Monarch Insurance Marketing Manager Jobs in Nairobi
Monarch Insurance Marketing Manager Jobs in Nairobi
Our client The Monarch Insurance Company Limited is a leader in the insurance sector with over 30 years’ experience in insurance service providing tailored products in both general and life insurance.
They are seeking to recruit a highly talented professional to fill in the following position in their Nairobi office:
Marketing Manager
Reporting to the General Manager-GIB, the Marketing Manager is responsible for planning and implementing the marketing and sales strategies in order to meet the company’s sales targets.
Principal Accountabilities
Identifying, developing, and evaluating the marketing strategy, based on the knowledge of the company’s objectives, market characteristics, and operational costs and mark up factors
Formulating, directing and coordinating marketing activities and policies to promote products and services
Regularly getting in touch with branch offices to discuss new marketing procedures
Planning the marketing budget and working with the marketing team and the management team to achieve targets
Planning and directing the distribution strategies
Advising the company on local, national, and international factors affecting the insurance business
Recruiting, training and developing intermediaries for business growth
Managing and identifying the marketing potential of the existing branches considering statistics and expenditures
Monitoring customer preferences to determine the focus of sales and marketing efforts
Consulting with clients and other stakeholders in the insurance industry to gain advice regarding the insurance products expected to be in demand
Reviewing the operational records and reports to project sales and determine profitability
Ensuring a good relationship with clients is maintained
Attending to clients’ enquiries and resolving complaints regarding service delivery
Performing after -sales customer service
Preparing comprehensive marketing reports to be used for internal analysis by various departments, the Board of directors and also for evaluation of the Company’s financial status by the government, Insurance Regulatory Authority, external and internal auditors
Performing public relations and corporate social responsibility
Representing the company at trade fairs and associations to promote products and services
Organizing internal and external marketing events
Safeguarding the company’s interests and reputation in ensuring the organizational values and standards are maintained during the marketing campaigns
Managing, supervising and advising on the
hiring, training, and performance evaluations of marketing and sales staff.
Leading the marketing staff in overseeing product development and monitoring trends that indicate the need for new insurance products
Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit and loss projections
Initiating market research studies and analysing the findings
Conducting market surveys to identify potential markets for products and services
Ensuring production/targets reports are produced weekly/monthly/quarterly in order to monitor business performance
Networking with banks for premium financing, asset financing etc.
Key Skills and Qualifications
Bachelor’s Degree in Commerce
At least 5 years’ experience in the insurance sector
ACII (Associate of Chartered Insurance Institute of London) qualifications
Excellent knowledge of insurance industry and the Kenyan market
Knowledge of IRA, KRA, AKI, RBA regulations
Good knowledge of MS office
Ability to provide juniors with a clear direction
Ability to motivate and empower others
Provide staff with development opportunities and coaching
Good organizational and presentation skills
Ability to run and manage effective meetings
Keep up to date with competitor information and market trends
Identify business opportunities for the organization
Demonstrate financial awareness
Control costs and think in terms of profit, loss and added value
Produce a range of solutions to problems
Seek opportunities for organizational improvement
Device effective change initiatives
People person who has experience in dealing with people with different ethnic and cultural background
How to Apply
Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke stating their current and expected remuneration (Must), daytime telephone contacts and addresses of three referees with the subject “Marketing Manager” by Thursday 20th June 2019.
Only shortlisted candidates will be contacted.
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