M-KOPA Growth Campaign Manager - Retention Jobs in Nigeria

M-KOPA Growth Campaign Manager - Retention Jobs in Nigeria



Job Summary

  • We are looking for a highly motivated and data-driven individual to join our team as a Retention Growth Campaign Manager at M-KOPA.

  • As the Retention Growth Campaign Manager, you will play a crucial role in developing and executing growth campaigns that focus on maximizing customer retention and optimizing customer journeys.

  • You will work closely with cross-functional teams to drive impactful campaigns that enhance our customer experience and loyalty.

    Responsibilities

    Develop and Execute Growth Campaigns:

  • Create and manage weekly growth campaigns with a primary focus on improving customer retention.

  • Identify key customer segments and tailor the campaigns to suit them

  • Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.

    Conduct A/B Testing:

  • Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement.

  • Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.

    Track and Analyze Campaign Results:

  • Define the core campaign metrics needed to achieve retention growth objectives and KPIs

  • Monitor and measure the effectiveness of growth campaigns against those metrics

  • Prepare and present campaign performance reports to stakeholders, providing actionable insights.

    Optimize Customer Journeys:

  • Utilize customer data and insights to identify pain points and opportunities in the customer journey to improve customer retention

  • Propose and implement improvements to existing customer journeys to improve retention rates.

    Collaborate with Cross-functional Teams:

  • Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives.

  • Leverage customer feedback and data to improve overall customer retention

    You Might be A Good Fit if

  • You have a Bachelor's Degree
    or equivalent, 3-7 years of related experience or training, or an equivalent combination of education and experience.

  • You are passionate about our mission of making everyday essentials accessible to everyone.

  • You have proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!

  • You are proficient in A/B testing methodologies and campaign optimization techniques.

  • You have familiarity with marketing automation platforms and customer segmentation strategies.

  • You are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills.

  • You love fast-moving environments with a sense of urgency to get the job done.

  • A proactive and creative mindset to explore new approaches to enhance customer retention.




    How to Apply

    For more information and job application details, see; M-KOPA Growth Campaign Manager - Retention Jobs in Nigeria

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