Microfinance Marketing Manager Jobs in Kenya

Microfinance Marketing Manager Jobs in Kenya

Our Client is a microfinance organization that provide loans and other non-financial services to rural smallholder farmers and micro entrepreneurs in Kenya.

Marketing Manager

Main Purpose of this Position: Designing, implementing and monitoring the marketing strategy and plans through market research, innovation, product development, market activation and impact assessment to create brand awareness & equity to grow market share in line with the business strategy.

Responsibilities

Designing, implementing and monitoring the marketing strategy, operating policies & processes to achieve business objectives.

Developing Marketing plans to actualize the marketing strategy.

Developing the Marketing Activation initiatives to create brand awareness and visibility and increase market share of the company.

Planning and coordinating the market research and intelligence activities to create brand insight and facilitate decision making.

Leading in the innovation of new products and services, ideas generation, and realigning the existing ones to match the current market needs and keep ahead of the industry.

Overseeing the designing, production and distribution of marketing and branding materials for use in promotions.

Designing the communication strategy to enhance the brand identity, uniqueness, value proposition, standardization and visibility for uptake and brand loyalty.

Documenting activities and carrying out impact assessment of products and services offered to customers and

communicating to the leadership team.

Planning and managing corporate social responsibility activities and reporting their impact.

Managing and monitoring the Company website and online marketing initiatives including overseeing initiatives in line with marketing plan.

Preparing, conducting, analyzing and communicating customer satisfaction survey results to management for decision making.

Preparing and monitoring the marketing activities budgetary allocations

Responsible for talent management including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance

Qualifications

Minimum of 5 years’ work experience in a microfinance as marketing manager /officer
Degree in Marketing / PR/ Communication
Chartered Institute of Marketing (CIM) Membership – MSK

How to Apply

Suitable candidates can apply by sending detailed resumes to executivesearch@humantalentrecruit.com.

The email subject should read Marketing Manager

The deadline for application for this position is 30th May 2019.

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