Micro Finance Bank Marketing Manager Jobs in Nairobi, Kenya
Micro Finance Bank Marketing Manager Jobs in Nairobi, Kenya
Our client, a micro finance bank in Nairobi is urgently seeking to hire a Marketing manager to join its dedicated team.
Reports to CEO
Overall Purpose of the Job:
Responsible for the maximization of profits through the development of sales strategies that match customer requirements and by promoting products, services or ideas.
Participates in the development and management of strategic communications programs from conception to implementation through team development and leadership skills
Key Duties and Responsibilities
Meet the set targets in terms of deposit mobilisation, loans selling and account opening.
Ensures the mission, vision and values are incorporated into all activities
Provides media training, coaching and messaging support to organization’s spokespeople
Monitors, analyzes, and communicates PR results to the management on a quarterly basis
Maintains a keen understanding of industry trends and makes appropriate recommendations regarding communication strategies
Brands Strategy Development & Management
Participates in the provision of strategic direction that contributes towards increased business and stronger marketing strategies for the organization
Ensures brand positioning development and creative insight resulting in communications that resonate with target audiences
Develops brands strategies to increase their popularity among target consumers and maximizes brand potential
Crafts strategic communications plans to enable the reach of clients, by identifying audience patterns and matches their needs against what the client has to offer
Develops annual brand plans in partnership with the sales and insight teams
Conducts in-depth consumer analysis to determine the image/demand of a brand
Keeps up a strong social media presence on channels like Facebook, Instagram, and Twitter while ensuring high levels of engagement across all platforms
Generates content for social media that is relevant and appealing to the local target audience
Manages and oversees the social media content schedule and aligns the social media communication strategy with the overall marketing strategy
Finds and implements exciting partnerships or giveaways with local brands and events and stays up to date with latest social media trends and topics
Manages content team to produce relevant, compelling social media updates with links to products or promotions
Suggests and implements campaigns that bring value to both drivers and riders
Builds and maintains relations with customers and key personnel within organization
Serves as the liaison between the customer and internal departments to ensure the customer’s needs are fulfilled effectively
Actively identifies, develops and closes new opportunities with existing clients
Proactively measures and nurtures client loyalty and satisfaction and implements plans to ensure both
Provides client advocacy and ensures that client needs are understood
Communicates sales performance, projections, plans, issues and other information to key personnel to ensure effective management of clients
Communicates independently, effectively, clearly, and professionally with clients, employees, supervisors and managers to establish and maintain considerate and cooperative relationships
Provides day-to-day leadership to the departmental staff to ensure
that all the key players support the business strategies and departmental processes and procedures
Helps with the promotion and maintenance of a flexible, cooperative, team oriented, and customer focused attitude within and between departments
Aids with general office correspondence to ensure all concerns from the clients are handled in a timely fashion
Ensures that the office operations are streamlined and adhere to the set policies and procedures of the organization
Manages the inventory of general office supplies and stationery
Handles all communication, marketing, advertising, promotional activities and providing the required marketing support to the business units.
Identifies vendors/suppliers for procurement for various marketing and promotional material
Ensures timely distribution and dissemination of marketing material to branches and sales units
Strategic Management
Develops and implements a marketing strategy (often as part of a wider sales and marketing programme)
Evaluates and reviews marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Tracks marketing performance and return on investment and prepare weekly or monthly reports for management
Monitors and reports on competitor activity
Oversees and manages the marketing budget
Leads and manages marketing department staff by providing tasks, objectives, strategies, and projects
Assists in interviewing, hiring, orientation, and training of new marketing department staff
Manages the marketing department budget and uses financial strategy to advise all marketing plans
Regularly interacts with sales and marketing staff to receive information and updates about marketing staff progress and results
Evaluates marketing reports and sales data compiled by marketing staff members
Presents regular updates and information to other department heads and executives
Works with executives to incorporate marketing needs into overall company planning and strategy
Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services
Adheres to and implements company policies and procedures
Any other duties as assigned
Qualifications
Bachelor’s degree in business related field
Professional Certification is an added advantage
At least three years of work experience and two in management level
Key Skills
Strong Communication, Sales, Presentation, Management and leadership skills; goal-oriented, flexible and creative under pressure; knowledge of current marketing trends and multimedia platforms; strong budgeting, internet and computer skills
Prior verifiable experience in sales targets achievements
Strategy & Budget Formulations Experience
How to Apply
Interested and qualified candidates to send CVs to vacancies@peoplefoco.co.ke by 21st June 2019.
Clearly indicate, ‘Marketing Manager’ on the email subject.
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