Masinde Muliro University of Science & Technology Director, Corporate Communications & Marketing Jobs in Kenya
Masinde Muliro University of Science & Technology Director, Corporate Communications & Marketing Jobs in Kenya
The Director, Corporate Communications & Marketing shall be answerable to the Vice Chancellor and will oversee all communications of the University including the development and implementation of a communications strategy and a diverse range of business and marketing activities.
Job Duties
Develop and implement a communications strategy for the University that builds and maintains a positive brand;
Oversee corporate communications and branding in various online and print platforms such as
LinkedIn, Twitter, Facebook, and Campus magazines;
Oversee the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensure that all content is current
and relevant;
Provide consistent and timely information to employees through various communication programs;
Develop and maintain positive professional relationships with various members of the media;
Assist the Vice Chancellor in developing presentations, speeches and other important corporate messages;
Provide suggestions concerning graphics, clarity, distribution, and press releases to Finance and Accounting departments for preparation of the corporation’s annual report;
Develop, implement, and adhere to the communications budget;
Develop, compose, distribute and implement policies to enhance the efficiency of the Communications & Marketing division and to further develop the building and maintaining of a positive corporate brand;
Oversee the Institution’s promotion and advertising efforts to drive student’s acquisition and build brand awareness;
Develop an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods;
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies;
Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective;
Research competitors to stay current with similar products or services on the market;
Work with both the sales and marketing departments to develop successful strategies and
campaigns that attract new customers and keep current clients;
Collaborate with other executives to make high-level decisions regarding the
budget and the
direction of the University;
Create and maintain a successful brand and image that attracts customers to the product or
service;
Develop marketing strategies for new products or services that comply with current industry
standards.
Job Specification
Doctorate degree (PhD) in Journalism/Public Relations & Marketing or related field from a
recognized University with three (3) years experience in a similar role or as Deputy Director
Corporate communications; OR
Master’s degree in Journalism/Public Relations & Marketing or related field from a recognized University with six (6) years experience in a similar role or as Deputy Director, Corporate Communications.
Be a member of a relevant professional body and have strong financial management orientation;
Excellent planning and organization skills and ability to exercise sound judgements;
Ability to supervise a team and deliver well under pressure, produce high-level, brand-driven
content within deadlines.
Proficiency in Microsoft computer applications;
Self-motivated team player with good inter-personal and communication skills.
Teamwork and the ability to lead and motivate their staff to produce high-level, brand-driven
content.
Excellent written, verbal and digital communication skills.
Analytical skills to solve problems and find the best way to convey a message.
Organizational skills and the ability to multitask.
The technological ability to work on a variety of digital platforms and also create web and mobile content.
Fulfill the requirements of Chapter Six (6) of the Constitution of Kenya, 2010.
How to Apply
For more information and job application details, see; Masinde Muliro University of Science & Technology Director, Corporate Communications & Marketing Jobs in Kenya
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