Machakos Institute of Technology Marketing Officer - Jobs in Kenya

Machakos Institute of Technology Marketing Officer - Jobs in Kenya

Overall purpose of the job

To work with the Principal to plan, develop and implement all aspects of MIT digital marketing strategy to reach more people, raise more students and build stronger relationships with our audiences.

Key responsibilities and tasks include:

Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.

Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.

Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of MIT work.

Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.

Print: To coordinate the printing and production of our magazines, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.

Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube and other platforms to expand our social media

audience base.

Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.

Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Experience

Degree or Diploma in Digital Marketing

Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience of email, AdWords and/or display advertising campaigns

Experience of managing and writing content for a website CMS

Experience of managing social media campaigns

Google Analytics and SEO experience

Knowledge of effective social media techniques

Knowledge of marketing principles and brand management

Knowledge of web design and development



For more information and job application details, see; Machakos Institute of Technology Marketing Officer - Jobs in Kenya



Find daily jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!