Loom Senior Marketing Operations Manager Jobs in Kenya

Loom Senior Marketing Operations Manager Jobs in Kenya

Job Description/Requirements

Loom is the video communication platform for async work that helps companies communicate better at scale. Loom makes it easy to record quick videos of your screen and camera and instantly share them with a link.

More than 14M users across more than 200k companies around the world trust Loom to share feedback, updates, intros, training, and more – every day. Founded in late 2015, Loom has raised $203M from world-class investors including Andreessen Horowitz, Sequoia, Kleiner Perkins, Iconic, and Coatue.

The Role

We are in search of a Senior Marketing Operations Manager who will serve as a key, foundational team member to helps us build, track, execute and optimize across marketing campaigns.

In this role, you will be tasked with making decisions and executing upon how we structure our operations, workflows and processes and you will come with the knowledge and insight into building and maintaining best-in-class Mar-tech stacks.

Responsibilities

Partnering with RevOps & Data Ops to build, refine, implement and maintain our lead scoring, engagement scoring, product qualified leads (PQLs) & account scoring (PQAs), and marketing attribution models

Define the roadmap for marketing operations to ensure we have the necessary technical infrastructure to quickly deploy new experiments and measure their outcomes against pipeline build & influenced ARR goals.

Develop and lead the reporting cadence and infrastructure to assess the performance of marketing campaigns and strategies across the org

Proactively find opportunities to optimize our process for better visibility or scale, campaigns for better performance or experience, or the usage of our tools and technology

Be an internal authority on operationalizing marketing programs, working across all Marketing teams to support, educate and implement where needed

Partner with sales development and marketing teams to develop and implement new initiatives that drive pipeline growth

Campaign creation, set-up, build, quality assurance and maintenance of a variety of marketing programs and campaign flows in Salesforce and HubSpot (including troubleshooting and fixing data errors/issues)

Audit and monitor proper tagging for campaigns across our tech-stack while managing and updating data around campaign reporting

What We're Looking For

5-7 years of Marketing and/or Campaign Operations experience with 3+ years in a Product-Led Growth environment

Solid grasp of B2B marketing concepts and strategies, like ABM, PLG and Lifecycle Stages

Proficiency in Hubspot (or comparable Marketing Automation platform), Intercom (or comparable in-app communication software) and Salesforce

Experience configuring and maintaining internal processing like Lifecycle Stages, Scoring and Qualification workflows at other PLG companies

Ability to communicate effectively with stakeholders across the marketing organization

Works well in a fast-pace environment with the ability to prioritize and communicate expectations around timeframe and scope

Experience executing on campaign operations to support the Marketing organization

Experience leading large cross-functional projects end-to-end

Familiarity with building pipeline contribution & influenced models

Preferred experience with MadKudu, Tableau, Outreach, Intercom/Pendo

Strong excel & reporting skills

SQL Skills Preferred

How We

Work

Freedom and Flexibility: At Loom, we believe work is an act, not a place. When we disengage work from a location, we can accommodate a broad range of life choices. You can choose to work from home or while you travel. We are able to hire across the United States and are continuing to expand our international presence. And you are free to move within a country without any adjustment to compensation.

Engaging Workday: The key to an engaging workday is finding the right balance between different ways to work sync, async, text and video. Loom makes it easier for us to say what we mean without having to schedule a zoom meeting or struggle to find the right words. And using async communication allows us to free up time for deep work every day. We believe there's a place for sync time - often a conversation on Zoom is exactly what is needed.

Work-Rest Balance: The way we balance the fast-paced demands of a high-growth startup and sustainability is making rest a priority. We offer a flexible PTO policy so you're able to take time off when you need it. We also go fully offline for Summer Break around 4th of July and between Christmas and New Years. Rest is also part of the workday, not just during PTO. Taking a break for personal commitments, whether it's watching the kids or getting some exercise is a natural part of the workday.

Social Connection: Relationships and connectedness matter. We are intentional about building trust and relationships through unique, shared experiences. Our virtual workspace keeps us connected day-to-day whether it's through Looms celebrating wins or our buzzing Slack communities. Loommates are able to meet in person with their teams at least twice a year purely for fun. We have also built local offices for those who want to work or meet in person, starting with San Francisco and New York City.

Perks at Loom

Competitive compensation and equity package
99% company paid medical, dental, and vision coverage for employees and dependents (for US employees)

Flexible Spending Account (FSA) and Dependent Care

Flexible Spending Account (DCFSA)

Healthcare reimbursement (for International employees)

Life, AD&D, Short and Long Term Disability Insurance

401(k) with 4% company matching

Professional development reimbursement

Wellness stipends

Unlimited PTO

Paid parental leave

Remote work opportunities

Home office & technology reimbursement

How to Apply

For more information and job application details, see; Loom Senior Marketing Operations Manager Jobs in Kenya

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