Kenya Wine Agencies Limited Trade Marketing Manager Jobs

Kenya Wine Agencies Limited Trade Marketing Manager Jobs; This position is responsible for driving market growth by developing and mapping Trade Channel that guide execution standards to enable regions objectives, channel (PICOS), portfolio aspirations in delivery of KWAL’s commercial objectives.

Builds Winning Channel Strategy to ensure profitable business growth across the full channel landscape.

Builds a Category Vision for the respective categories of the portfolio (beer, ciders, wine & spirits)



Main Responsibilities

Trade Marketing Strategy Development

Develop and implement trade marketing strategies aligned with overall business goals of KWAL

Develops a Category Vision for the different categories, working with sales and marketing

Develops Winning Challen Strategy

Identify key opportunities to enhance brand visibility and sales across different retail and distribution channels.

Create tailored strategies for wholesalers, distributors, and retailers to maximise revenue
Builds key shopper and retail insights together with the key account manager to define ideal strategy for growth

Channel Management – Building Winning Channels

Designs Winning Channel Strategy, looking at long term business objectives. Owns and tracks the roadmap for implementation of a Winning Channel Strategy

Performs channel landscape analysis

Prioritizes Channels and the investments per channel

Continuously updates and optimizes channel segmentation

Build strong relationships with distribution partners, retail chains, and channel stakeholders

Ensure the execution of trade promotions, product placements, and merchandising efforts

Monitor and evaluate the performance of trade programs to ensure they deliver the desired ROI

Promotion and Campaign Execution

Plan, execute, and evaluate trade promotions, discounts, and offers to drive sell-in and sell-out


Touchpoint optimization

Ensures optimal resource allocation to achieve optimal touchpoint strategy, ensuring ROI of visibility materials and campaigns

Collaborate with the sales team to align trade promotions with sales targets

Oversee the design and distribution of point-of-sale (POS) materials and in-store displays

PICOS/Merchandising excellence

Ultimate responsible to achieve execution excellence in the trade channels, through strategic planning and capability building

Assists to optimize shelf space in key accounts and ideal product placement

Performance tracking of PICOS KPIs

Sales Operations

Deliver sales overheads budget plan by working with the CLT, Finance, Procurement teams and other relevant cross functional stakeholders on optimal cost management.

Provide trade insights and analysis to enable the field commercial teams make valuable decisions that drive sales force effectiveness as well as distributor efficiencies and bottom-line growth.

Provide operational support to the sales team via proactive cross-functional and executive engagements to unblock any barriers to optimal sales performance

Market Intelligence and Competitor Analysis

Track and analyse the performance of trade marketing initiatives and share insights with stakeholders

Provide regular reports on sales performance, promotion effectiveness, and channel feedback

Develop and monitor budgets for trade marketing activities.

Conduct regular market analysis to understand consumer, retailer, and competitor trend
s

Use data insights to refine trade marketing plans and identify growth opportunities

Monitor product performance and customer feedback

within various channels

Stakeholder management

Create, maintain and promote purposeful relationships both internally and externally, to achieve organisational goals or solve problems e.g. cross -functionally, auditors, bankers, suppliers and customers

Work with key functions to develop category and brand insights to unlock sustainable value and volume growth

Partner with the supply chain and marketing teams to align brand messaging across trade channels.

Work closely with the sales team to provide tools, insights, and strategies to improve their effectiveness.

Align with supply chain teams to ensure the availability of products for promotions and launches

Engage and communicate effectively with colleagues, investors, customers, suppliers, regulators, and other internal and external stakeholders

People Management

Mentor and coach team members to enhance their skills and career growth.

Set clear performance expectations and goals for team members.

Conduct regular performance reviews and provide constructive feedback.

Address and resolve conflicts within the team in a timely and fair manner.

Analyses data and insights to continuously steer team performance, in line with company objectives

Aligns well with internal regional and global stakeholders, to continuously apply and share best practices.

Integrated Commercial Planning, Trade Marketing calendars

Owns the integrated commercial planning process, being a bridge between marketing and sales
Owns and builds the yearly Trade Marketing calendar

Owns and builds the peak plans

Actively contributes to the company strategy by providing insights and feedback. Translates these objectives into KPIs for individual team members

Keeps active involvement in Cycle Briefings, working collaboratively with other functions (Trade Marketing, Marketing)

Minimum Required Qualifications, Knowledge and Experience

Academic Qualifications

Bachelor of Commerce, Marketing, Business Administration or Related field.
Master of Commerce, Marketing, Business Administration or Related field, will be an added advantage.


Professional Qualifications

Professional qualification in Marketing such as Certified Sales and Marketing Professional (CSMP) or equivalent

Professional membership with a professional body such as Chartered Institute of Marketing (CIM) or equivalent is an added advantage


Experience

At least 6 years, 3 years’ experience in management role in a similar role

Practical experience in the use of MS packages and ERP systems

Proficiency in financial modelling, forecasting, and budgeting

Excellent understanding of market dynamics and Route to Market (RTM)

Ability to gather market intelligence & data analytics

Experience in customer or shopper marketing

How to Apply

For more information and job application details, see; Kenya Wine Agencies Limited Trade Marketing Manager Jobs

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