Kenya Wine Agencies Brand Executive Jobs
Kenya Wine Agencies Brand Executive Jobs
Introduction The job holder will be responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.
Specification
Area 1: Brand Management
In collaboration with the Brand Manager, develop and execute successful Annual Brand Plans as well as execute Activity Recommendations (ACRECS) aligned to the overall brand objectives.
Constantly evaluate existing brand initiatives and recommend new or revised ideas/concepts aimed at growing the business of the respective category
Work with Brand Manager and agencies to develop appropriate/innovative Through the Line executions cycle activities to ensure the plans are brought to life in the outlet level.
Work alongside the Brand Manager in using Brand insights and Retail Audit information to assess and constantly evaluate the Health of the brands within respective categories
Area 2: Marketing Campaigns Development & Execution Management
Work with the Brand manager to execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
Be involved in finding execution solutions in line with approved Brand plans; this include all appropriate ATL, BTL and Digital solutions that generate leads and facilitate the selling process while being consistent with the branding strategy.
Conduct Robust Measurement and Evaluation of ATL and BTL initiatives and recommend ways to improve
effectiveness in future campaigns
Constantly go to Trade to evaluate first-hand the success of initiatives and course correct during the execution of the approved Ideas/concepts.
Area 3: Commercialization of New Product Development
Play a key role in Identifying, assessing and developing the marketing mix elements that will commercialize the innovation and renovation brands in the respective category
Area 4: Marketing Resource Management
Follow up on LPOs and Invoices in line with A&P management for respective projects within the respective category
Ensure proper use of POS merchandise and Visibility deployment for respective projects within the respective category
Requirements
A Bachelor’s degree in a business-related field.
Membership to a relevant professional body will be an added advantage.
A least Two (2) years’ experience in Sales or Marketing or branding in a similar organization.
How to Apply
For more information and job application details, see; Kenya Wine Agencies Brand Executive Jobs
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