Kenya Institute of Management Marketing Officer Jobs

Kenya Institute of Management Marketing Officer Jobs

The jobholder responsible for coordination of the Institute’s marketing campaigns and activities related to revenue generating Units internally and externally as guided by the corporate marketing strategy, plans and policy.

Key Responsibilities

Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.

Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.

Generate live leads and make follow ups to be able to convert them into business

Implement Institute’s marketing policy at the user Unit to ensure total compliance

Oversee creation of advertisement and marketing materials to promote KIM products

Participate in evaluation of marketing activities to measure its effectiveness.

Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation

Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).

Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same

Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.

Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the

most effective messaging and positioning of the KIM Brand.

Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.

Key Performance Indicators

Increase brand loyalty and equity

Greater brand visibility

Compliance top budget provision

Compliance to Institute policies and Procedures

Number of linkages created that can lead to business

Competencies

Technical

Computer Literacy

Enterprise Resource Planning(ERP)

Customer Care skills

Public Relations

Report writing

Networking skills

Business Development skills

Marketing skills

Knowledge & Expereince Required

Bachelor Degree in Marketing or related field.

Three (3) years of relevant work experience in the service industry.

How to Apply

For more information and job application details, see; Kenya Institute of Management Marketing Officer Jobs

Find jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!