Kenafric Industries Market Research Graduate Trainee Jobs in Kenya

Department & Section: Quality Assurance & Product Development – Confectionery

Reports To: QA & PD Manager

Main Purpose of this Position: To survey customer preferences, collect and analyze statistical data in order to support management decisions on products.

Key Deliverables for this Position

Monitoring and forecasting market trends

Conducting consumer and market research to establish strengths, weakness, opportunities and threats.

Key Responsibilities

Implementing the departmental strategy in line with the Quality Assurance and product development strategy, policies, processes and procedures to achieve the organization’s objectives.

Conduct qualitative or quantitative surveys, undertaking ethnographic research (observing people in their homes and other environments); and monitor the progress of research projects

Monitor and forecast marketing and sales trends & perform valid and reliable market research SWOT analysis

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Understand business objectives and design surveys to discover prospective customers’ preferences and ensure necessary data is captured

Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls to gather data about consumers, competitors, and market conditions

Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Analyze data using statistical software; convert complex data and findings into understandable tables, graphs, and written reports to identify consumer patterns

& recommend solutions needed

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.

Manage and co-ordinate any projects requiring external research

Implementing best practices in research & respective areas of work.

Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Financial Resources / Other key Resources / Assets

Product

Samples

Key Interfaces

Internal Sales department

External Customers

Qualifications

Degree in Marketing

Planning & Organization Skills.

Interviewing Skills

Analytical Skills

Innovation

Problem solving skills

Reporting & Presentation Skills.

General Skill

Communication Skills

IT skills

Customer Service

Time Management

Relevant internship experience

How to Apply

If you are up to the challenge, and, possess the necessary qualification and experience, please send your application letter and CV quoting the job title on the email subject (GRADUATE TRAINEE- MARKET RESEARCH) to recruit@kenafricind.com by 19th May, 2018.

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