IT Solutions Marketing Officer Jobs in Nairobi, Kenya
IT Solutions Marketing Officer Jobs in Nairobi, Kenya
Our client is a leading ICT integration company seeking to fill the position of a Marketing Officer.
This role is critical in planning and execution of marketing strategies that shall result in lead generation and continuous pipeline of sales.
Key Responsibilities
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Implement ideas and strategies that shall enable all team members support the team in lead generation
Undertake review of company’s products and service content
Research client base to find new profiles of customers and sell to them accordingly
Manage e-commerce store(s) and strategy, including update of products stocks and prices
Optimize our marketing automation and lead nurturing processes through email, content, and social channels
Create and manage a rich library of content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
Track, measure, and analyze all initiatives to report on social media RO
Explore new ways to engage and identify new social networks to reach our target buyers
Drive consistent, relevant traffic and leads from our social network presence
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.)
Monitor
and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
Work with the sales team in following up on quotations and closure of marketing generated leads and sending weekly reports every
Increasing brand awareness and customer loyalty
Organize trainings on marketing for team members
Qualifications:
A bachelor’s degree in Communications /Marketing or an equivalent
A minimum of 3 years’ experience in a busy marketing environment
Experience in Social Media Management, Content Creation, Data Collection and Analysis
Strong verbal and written communication skills
Attention to Detail, Self-Motivated, Creative Problem-Solving Skills
Ability to lead and to contribute to the team
How to Apply
If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Officer – IT Solutions) to
hr@smoothtel.com before 15th August 2020.
Kindly indicate current/last salary on your CV.
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