Investment Company Marketing Manager Job in Kenya

Investment Company Marketing Manager Job in Kenya

Our client is a privately-owned Investment Company with diversified holdings across real estate, agri-business, manufacturing, healthcare, hospitality, financial services, fixed income and quoted equity.

They are seeking to recruit a motivated and self-driven professional to fill in the following position:

Marketing Manager

Reporting to the Chief Executive Officer, the Marketing Manager will be responsible for developing marketing strategy resulting in revenue growth, identifying convertible leads, creating and building the brand of the company internally and externally with value chain players, monitoring market trends and developing new products that are consistent with the market demands.

Principal Accountabilities:

Develop the company brand both internally and externally.

Develop, implement and continuously update marketing policies and procedures.

Expand and develop marketing platforms for our products.

Formulate, direct and coordinate marketing activities to promote our products. This will include the selection of product and accessories to be displayed during promotional activities and will be done in conjunction with Production, Post-Harvest and R&D teams.

Develop pricing strategy for new markets and potential customers in collaboration with the CEO and Finance.

Participate in price setting in conjunction with Sales, the CEO, Finance on avails, low season and high season pricing for current customers.

Gather market intelligence and monitor market trends, assessing demand for current product, future potential of the current product and potential for new product.

Advise on local, national and international factors affecting the buying and selling of our product and provide recommendation on any factors that present challenges.

Develop through consultation with the market and with internal departments, new products and determine the best new products to introduce into the

market.

Develop demand for our product in the market.

Introduce new products to the market.
Conduct economic and commercial surveys to identify potential markets for our product.

Implement and monitor marketing projects / plans with support from the sales team and other internal departments where necessary

Analysis of market conditions and competitor information

Any other duties that may be allocated to you by management

Key Result Areas

Number of new leads that convert into new customers.

Percentage of flowers sold against what is produced.

Number of new products developed and accepted into the market.

Percentage growth in revenue.

Price increments achieved due to implementation of successful marketing strategies

Key Skills and Qualifications:

Bachelor’s Degree in Marketing from a recognized university augmented by a Master’s degree.

Professional Qualifications are an added advantage

Minimum of 6 years’ work experience in marketing profession

Branding knowledge and experience
International experience and knowledge of exporting products is highly preferred

Floriculture experience is an added advantage

Good communication skills (verbal & written)

How to Apply

Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke by 28th September 2018 clearly stating the subject heading “MARKETING MANAGER”.

Only shortlisted candidates will be contacted.

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