Indepth Research Institute Digital Marketing Specialist (Email and Copy Writing) Jobs in Kenya
Indepth Research Institute Digital Marketing Specialist (Email and Copy Writing) Jobs in Kenya
About IRES: We are a corporate training and research company; we build the capacity of people, processes and systems for organizational success and growth as well as nurturing a thriving ecosystem.
We do this through our four line of services; Data Analytics Solutions, Market and Social Research; Training and Development and Organizing Experiential Tours.
Job Summary:
The Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand’s products.
You will manage various marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our audience.
Job Responsibilities:
Our ideal candidate should:
Develop and execute a digital marketing strategy for IRES.
Design website banners and assist with web visuals
Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
S.E.O and moderate all user-generated content in line with the moderation policy for each community.
Design digital media campaigns aligned with business goals.
Create email-marketing campaigns to promote products or services.
Create database of emails for lead generation.
Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
Maintain a strong online company voice through social media.
Suggest and implement direct marketing methods to increase profitability
Stay up-to-date with digital media
developments (automating tools, Keyword Research and Trafficking marketing).
Searching for new marketing avenues.
Respond to and positively engage those who may contact the company via social media.
Other duties as assigned.
Qualifications and Experience
Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
At least 5 years’ Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
Email marketing and drip emails campaigns
Blogging
Content Development
Social Media Marketing
Online Paid Advertising
Prior experience in content marketing, content growth and SEO
Intermediate Graphic design
Intermediate WordPress and web development skills
Intermediate Video Editing, Animation and Photo Editing
Proficiency with website analytics tools (Google Analytics);
Knowledge in the area of Digital Advertising, buying and planning media;
Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
Google Ads Certification required
How to Apply:
Your application should be sent to
hr@indepthresearch.org to us on or before CoB Friday, 29th April 2022.
Quote the JOB TITLE on the subject of your email.
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