I&M Bank Marketing & Communications Manager Jobs in Tanzania

I&M Bank Marketing & Communications Manager Jobs in Tanzania

Job Purpose

To create Brand relevance and trust. Critical role in developing strategic marketing plans and managing the implementation and execution, including evaluation of the various initiatives in line with the set objectives.

Key Responsibilities/Tasks

Planning and Management:

Increasing brand awareness and market share

Prepare and execute Marketing strategy for the Bank.

Prepare and execute annual marketing plan.

Developing and managing the marketing department's budget

Creating advertising plans, managing social media content, and organizing direct marketing campaigns

Conducting market research and defining key performance indicators for each communications channel

Support in product launches through promotional activities including campaigns, advertisement etc.

Develop Promotion and marketing collaterals for various Bank’s products and campaigns.

Organizing PR initiatives

Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.

Lead the marketing unit.

Digital Marketing

Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.

Design, build and maintain our social media presence.

Content creation to establish a strong connection with our customers.

Identify trends and insights and optimize spend and performance based on the insights.

Collaborate with internal teams to create landing pages and optimize user experience.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Event Management:

Plan themes and coordinate all corporate social responsibility (CSR) initiatives inline with the governing bank policies.

Coordinate and assist in organizing the Bank’s corporate functions and sponsored events.

Identify corporate events for sponsorship opportunities that aligns with the bank’s strategy

Risk and Compliance:

Ensure that all marketing and communication activities are compliant with the central Bank’s branding guidelines e.g., conducting regular visits

to the branches to ensure adherence to the Bank’s branding standards.

Ensure policies and procedures are in place, updated and adhered to in day-to-day operations.

Attend to audit (internal and external) queries related to Marketing

Monitoring, evaluation, and Reporting:

Measure and report performance of all marketing campaigns and assess against goals including impact on lead flow and retention.

Prepare regular management reports including events’ reports, market research reports.

Administration:

Manage relationship with agencies and other vendor partners.

Receive, compile, and consolidate invoices received and expenditures relating to advertising, promotions, and sponsorships for approval.

Perform any other duties as may be assigned by supervisor

Skills, Knowledge, and Abilities

Highly creative

Leadership, communication, and collaboration abilities

Strong time management and organizational abilities

Creative writing

Strong analytical skills and data-driven thinking

Up to date with the latest trends and best practices

Academic / Professional Qualifications

Bachelor’s degree in marketing, Communications, Business Administration, or any other related field

Working Experience Required

A minimum of 3 years of working experience at Senior Officer level

Highly creative

Proven working experience in digital marketing.

Extensive knowledge of marketing strategies, channels, and branding

How to Apply

For more information and job application details, see; I&M Bank Marketing & Communications Manager Jobs in Tanzania

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