HF Group Brand Manager Jobs in Kenya

HF Group Brand Manager Jobs in Kenya

Reporting To: Head of Marketing

Overall Job Purpose

The Brand Manager will be responsible for facilitating brand activation through monitoring and evaluation so as to deliver the brand strategy.

Principle Accountabilities

Formulating and assisting in brand activation and maintenance interventions.

Facilitate development of branding material as well as advertising campaigns.

Monitor and evaluate the brand against set benchmarks and industry best practice to deliver optimal value addition to the business

Forecast and ensure that the brand is in tandem with the business strategy to enhance HFDI’s business and brand equity.

Preparation and presentation of relevant reports for management decision making.

Analyze how our brand is positioned in the market and develop targeted consumers insights

Take brand ownership and provide communication strategies that bring the brand strategy to life

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Develop briefs that drive creative development and create motivating stimulus to get targeted population to “take action”

Monitor and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Monitor marketing, PR and advertising activities to ensure consistency with product line strategy

Brainstorm new and innovative growth strategies

Liaise with the advertising, digital & PR agencies to ensure delivery is

timely and reflective of the brand positioning

Take custody of the brand image in terms of publicity, branding, uniformity of collateral and look and feel.

Minimum Qualifications, Knowledge and Experience

A Business-Related degree from a recognized university.

Chartered Institute of Management certification (CIM) is an added advantage

3 - 5 years’ experience of brand management preferable a financial institution.

Key Competencies and Skills

In-depth understanding of the branding and creative briefing/development process

Ability to think creatively and innovatively

Professional judgment and discretion that comes from years of experience in the field

Analytical skills to forecast and identify trends and challenges

Strong research and analytical skills

Application Deadline

22 September 2022

Subsidiary

HFDI

Job Category

Marketing

How to Apply

For more information and job application details, see:

HF Group Brand Manager Jobs in Kenya

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