Heifer International Kenya Social and Behavior Change Communication (SBCC) Radio Campaign - Jobs in Kenya

Heifer International Kenya Social and Behavior Change Communication (SBCC) Radio Campaign - Jobs in Kenya

Project / Activity: Transform Project

Country: Kenya

Request for Proposal: Social and Behavior Change Communication (Sbcc) Radio Campaign

Funded By: United States Agency for International Development (USAID)

RFP Release Date: 2022

Submission Deadline: 29th September 2022

Electronic submission to the attention of: Heifer Project International Procurement

Electronic submission: procurement-ke@heifer.org.

Contact information for inquiries about this RFP: procurement-ke@heifer.org.


About TRANSFORM Project

In alignment with the Global Health Security Agenda (GHSA), Cargill in partnership with Ausvet, Heifer Project International, and the International Poultry Council (IPC), seek to engage global market actors, from the backyard and industrial farmers to their respective governments, in sustainably strengthening the animal-sourced-food system and enhancing global health security by preventing emerging zoonoses, Transboundary animal diseases (TADs), and Antimicrobial Resistance (AMR) in major animal agriculture value chains in India, Indonesia, Kenya, and Vietnam via its Transformational Strategies for Farm Output Risk Mitigation (TRANSFORM) program.

The proposed strategy takes a systems approach including policy, practices, and data utilization.

The approach seeks to prevent threats by eliminating the environmental factors that enable them through economically advantageous biosecurity measures, nutrition, and health management.

It will provide farmers and governments with data to build, monitor, and maintain low-risk environments and mitigate threats that breach safeguards. Further, it seeks to establish policies that ensure appropriate antimicrobial use and best practices.



Scope of Work

Heifer International TRANSFORM Project will partner with radio stations in Nyanza and North Rift Regions to disseminate SBCC campaign key messages on adopting biosecurity measures, AMR and good farm management practices.

The campaign will be aired in the format of 1-hour talk show and radio documentary/story/feature to directly reach 9,200 farmers in year 1. The radio campaign will target households not already reached through direct training.

It is expected to promote behaviour change through different communication approaches to develop positive behaviours; promote and sustain individual, community and societal behaviour change among farmers to adopt on-farm biosecurity, antimicrobial use, and good farm management practices.

The talk show will be aired in Nyanza Region (Siaya, Kisumu, Homabay, Migori) for the
poultry value chain and the radio documentary/feature/story will be aired in North Rift (Uasin
Gishu, Nandi, Trans Nzoia, Elgeyo Marakwet) for the dairy value chain.



Assignment Objective

Through Social and Behavior Change Communication approaches, the project seeks to increase awareness on biosecurity measures, antimicrobial resistant and good farm management practices via local radio stations.

The project will address the current social economic and cultural issues that hinder the adoption of biosecurity, and good farm management practices among smallholder farmersin the target areas.

Leverage on the current social and behavioural change communication approaches that target communities, institutions and governments are applying to promote the adoption of biosecurity, and good livestock and farm management practices to prevent zoonoses, transboundary animal diseases, and antimicrobial resistance.

Promote behaviour change through different communication approaches to develop positive behaviours; promote and sustain individual, community and societal behaviour change among farmers to adopt on-farm biosecurity, antimicrobial stewardship, and good farm management practices.

Build engagement with stakeholders including sector 3 and 4 farmers, Producer Organizations, County Government Officials, Animal Health Service Providers and other value chain actors.

Partner with suitable radio media house stations with audience reach in the target 8 counties where TRANSFORM project is being implemented.


Media Engagement Partnership

Partner with a suitable radio station with audience reach in the target 8 project counties.
Sponsor a radio talk show/documentary/feature/story/activations/spots produced to air topics that target communities, institutions and National and County governments and key stakeholders are applying to promote the adoption of biosecurity, antimicrobial resistance and good farm management practices to prevent zoonoses, transboundary animal diseases, and antimicrobial resistance.


Expected Outputs

Engage local vernacular/Kiswahili radio stations to air key messages on poultry and dairy farm biosecurity measures, antimicrobial resistance and good farm management practices in Nyanza

and North Rift regions.

Reach out to 9200 farmers with key messages on farm biosecurity measures, antimicrobial resistance and good farm management practices.

Conduct radio talk show/activations/spots/news or feature stories on biosecurity measures, AMR and good farm management practice messages via vernacular/Kiswahili radio stations in Nyanza and North Rift regions.


Outcome

Approximately 100,000 people are indirectly reached and 9200 farmers by the project SBCC interventions with accurate knowledge of biosecurity, AMR and good farm management quarterly and annually via local radio stations (be it on radio, internet digital content or TV) per quarter/annually.

A maximum of four (4) radio programmes/spots/talk shows/radio features/news story/activations produced and aired as per need arises/per quarter.


Deliverables

One (1) analytic report on the impact of the SBCC key messages via the local radio stations covering project site.

Quarterly report on radio media campaign.

Radio station schedule for adoption by Heifer International TRANSFORM Project.

Share the talk show, news/feature story format with HPI-K for review and approval before airing.

Record and share the talk show and news/feature story aired to HPI-K.

Share alongside the statistics on reach of audience in the talk show/news/feature story during and after airing.

Share listenership engagement during the talk show/news/feature story with HPI -K in an analytical report.


Submission

Interested local radio stations or firms legally eligible to implement this assignment in Kenya are requested to submit their proposal expressing interest in carrying out this assignment.

Please include the name of the person in your organization who will be involved in negotiating the contract as well as your telephone and email contact information.

Submissions must be in English and typed single-spaced using Times New Roman font size 12, with a complete set of appendices/attachments as applicable.

All pages must be numbered and include the SOW reference number in the cover page, and name of the organization at the bottom of each page.



How to apply

The proposal (duly signed) from media houses should comprise technical and financial proposals. Proposals will be accepted preferably in soft copy through email and mentioning the subject line; TRANSFORM Project “SOCIAL AND BEHAVIOR CHANGE COMMUNICATION (SBCC) RADIO CAMPAIGN” to procurement-ke@heifer.org; on or before 29th September 2022.


The Application Requirements
Only legally registered media houses and radio stations are eligible to apply and should submit the following documents upon application:

Letter of expression of interest and demonstration of capability.

Cover Page (Name of organization/company, contact details – the name of the contact person, physical address, phone number, and email address).

A technical proposal detailing your understanding and how you propose to undertake the assignment, and work plan. Include at least three referees and their contacts, and CV(s) of the
person(s) to be engaged on the assignment.

Financial proposal–Applicants should submit a detailed budget in excel format with budget
notes that explain the basis of the estimate for each line item (in Kenyan Shillings).

The bidding media house/ radio station must attach the following documents below when
submitting their bid or proposal to Heifer International:

i. Certificate of Incorporation or Business Registration Certificate.
ii. A Partnership Deed if you are running a partnership business.
iii. Audited financial statements for the last three years.
iv. Valid CR12 Certificate
v. KRA online PIN Certificate.
vi. Current Valid Tax Compliance Certificate.
vii. Physical location including town, building, room number and postal address.
viii. Directors’ / Partners’ personal guarantee.
ix. Trade reference and clientele list including their respective contacts.



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