Head of Trade Marketing Jobs in Kenya
Head of Trade Marketing Jobs in Kenya
Company DescriptionThe Head of Marketing Manager role is assigned for the development and implementation of the key marketing initiatives for the company’s assigned brands.
Operating within the organizational hierarchy, this role includes the development of the marketing plan for assigned brands.
The Head of Marketing Manager will lead formulation of marketing objectives and tactics to support the strategies including a full communications, advertising and promotional program.
This position requires a candidate with proven success in multi-cultural marketing.
Job Description
Develop a tactical business plan for brand
Complete a competitive analysis including identification of current and potential future threats
Provide insights on specific competitors: marketplace activity, promotional pricing, SWOT analysis
Develop sales forecasting to support the sales goals
Create SWOT analysis for current packing strategies and sales situation
Support brand plan by channel considering distribution, route-to-market and competition
Participate within NBC’s Marketing Department to define sales goals, brand programming and resource requirements (budgets)
Manage expenses and resource management
Assist in determining and measuring KPI’s including the tracking of market size, market share and competitive pricing
To determine the brand position:
Identify and define a specific group which creates a competitive advantage for the brand in
the changing market segment
Create tactical programs designed to increase ACV through current channels
Support sales organization with plans, incentives
Determine channel strategy and identify routes to market, packages, pricing to co-exist within
the current hybrid distribution system
Create strategy for penetration of multiple channels
Provide product positioning and sales collateral
Train sales team members on street level marketing techniques for the market segment
Interact directly with sales team members across multiple business units, customers and consumer groups
Participate in the creation of a formalized communication plan for the brand which includes:
Trade press packets and ads during key time frames
Outbound e-flashes
Sample mailings to customers, trade presses
and retail buyers
Strategic plan for consumer advertisement through all media vehicles: sponsorships, radio, print, and web
Design and execute promotional strategies including:
Participate in the development of brand objectives and strategies and implement the translation of strategies to programs and tactics
Sampling in target markets: recruiting, hiring, training, or working with outsourced agency
Effectively communicate brand strategies to brand team, sales team and other relevant internal groups
Identifying and managing three and four star events while identifying and managing consistency of the brand through team members on two and single star events
Create specific marketing initiatives with regard to targeted market segments
Qualifications
Requirements:
Bachelor’s degree in business, marketing or related field
At least 5 years of progressive marketing experience, specifically in consumer, preferably beverage or packaged goods marketing.
A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns.
Proven success in multi-cultural marketing.
Outstanding project management and analytical skills
Ability to influence others in cross-functional teams.
Experience interviewing, hiring and training promotional staff personnel.
Preferred experience managing and negotiating with outside agencies.
Exceptional written and verbal communication skills.
Familiarity in e-marketing methodologies is a plus.
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
Ability to travel as necessary to manage brand building events.
How to Apply
Application Deadline is 25th May 2019
For more information and job application details, see; Head of Trade Marketing Jobs in Kenya
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